Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Web Forms for Inbound Sales. Inbound lead qualification before the first reply.

AI Web Forms runs inbound lead qualification on every form of your website: the company e-mail and the website are checked first, then the answer leaves on the spot in the sender's language. A good lead receives the next step you chose, a booking, an AI demo, a quote or a call back, and a red flag waits for a person.

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Zanus AI · AI Web Forms · Form to follow-up

Inbound lead qualification: the five steps from the form to the follow-up plan, counted over 30 days, real Zanus AI screen

Form to follow-up

A visitor fills the form, the lead is checked, a contact is made, your next step runs and the follow-up starts, all counted for the month.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Refuse free mailboxes on the quote form and offer every demo request a call.”

Lisa“The quote form will refuse free mailboxes with your polite line, and demo requests will be offered a time with sales. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Inbound Sales use it

A demo request arrives at 10:40 PM from a company address; the thank-you offers a time with sales before Monday.

A guide is requested from a free mailbox; a courtesy mail asks for the company address so the lead is not lost.

A competitor's domain fills your quote form; the request is held for a person and nothing is delivered until someone decides.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Any form on your site, contact, quote, demo request, application, answered in seconds, not the next morning
The lead qualified and scored from what they wrote; the first reply sent immediately in their language
E-mail verified (syntax, domain, deliverability) before anything is promised to it
Contact record created; the owner alerted; the next step proposed
Forms translated into your customers' languages; embedded on any site
Feeds every automation you add: booking, quoting, follow-up, the AI Demo

Available on its own or inside a solution · See pricing › · Per company, never per seat.

Everything AI Web Forms does, for every business ›

Works withAI Booking AI Quoting AI Follow-up AI Demo AI Tickets AI File Cabinet

Before the first reply

Automated lead qualification on every inbound form

Each form decides who gets through and what a good lead receives, in the order you set.

Company e-mail

Free mailboxes are refused from a shared list you can extend, and the visitor reads your polite line asking for a work address instead of an error.

A real website

The e-mail's domain must receive mail and answer on the web; a domain that receives none is refused, and one that does not answer is held for a look.

A verified address

He clicks the link in the mail before the guide, the demo or the proposal is delivered, so nothing goes to an address nobody reads.

Your approval

For costly deliveries, every submission can wait for a person, approved on the page or from a mail with two one-time links.

Red flags held

Always on: a competitor's domain, a mail domain that is not the website given or an unverified website parks the lead on the held list.

Spam kept out

Each form carries a hidden trap field and a cap per network; a bot is shown thank you while nothing of it is saved or counted.

What a good lead receives

Lead response software that sends the next step at once

The reply in his language

Signed by your desk and written from his answers, or in your own fixed words, saying only what the form does next.

A meeting on the form

A booking question lists your meeting types with live availability and books the slot, or the thank-you lets him pick a time for the live demo.

His personal AI demo

A demo request is filed in AI demos and built on the product of the page he came from, once his e-mail is verified.

A quote or a proposal

A draft quote opens on Orders & quotes for your sales team to price, or a proposal request opens in the Proposal Studio for a person's approval.

Moments that win a deal

Instant lead response when an inbound lead arrives

The Saturday night demo request

His company address passes, the thank-you offers a slot on your live demo meeting, and the call is on the calendar before anyone is back on Monday.

The buyer in a hurry

A prospect answers that he must decide this week. Your screening rule marks it URGENT, the sales manager is told at once, and the first free slot is offered.

The missing brief

A proposal request arrives without the brief the form asked for. The thank-you carries an upload link, and the files land on his contact, never in your knowledge.

Nobody approved it yet

A held lead waits two business days and the approver is reminded once; after five it goes on the TO DO list and the administrator is told.

Your criteria, in order

The lead qualification process, from the form to the record

Your qualification criteria are the checks and questions you tick; they qualify leads the same way every time, day or night.

Your ideal customer profile

Turn your ideal customer profile into checks and questions: a company address, a real website, the product of interest, the timeline. Leads who do not fit are held or refused before a sales rep sees them.

Questions that read buying intent

Up to five questions of your own, as a choice, a date, yes or no, a longer text or a file, capture buying intent: when he must decide, what he needs and how many.

Screening rules route leads

A rule reads one answer and acts on it: URGENT tells the desk at once and can offer the first free slot, DECLINE answers politely and keeps nothing.

Lead routing to the right desk

Each next step goes where it belongs: a draft quote to Orders & quotes, a proposal request to the Proposal Studio, a demo request to AI demos, an urgent answer to the desk.

Lead scoring on the record

Once the contact exists, AI CRM checks the e-mail without sending, visits the website and scores the budget, the buyer type and the competitor risk before anyone calls.

Built for B2B sales

The company e-mail check keeps free mailboxes out of B2B sales, and a courtesy mail asks a blocked visitor for his work address, so a real buyer who typed a personal one still reaches you.

For sales and marketing

Qualified leads for sales teams, answered in real time

Sales and marketing on one record

The form answers, the page he came from, the product of that page and the follow-up plan sit on one contact, so sales and marketing read the same story.

Response times in seconds

The reply leaves the moment the lead passes your checks, so response times drop from hours to seconds and the buyer hears from you while he is still on your site.

Every lead accounted for

Blocked attempts stay visible to the desk, held leads sit on top with their reason and their wait, and the five steps of each form are counted over the last 30 days.

Conversion rates you can read

The count at each step shows where leads drop out, from the form filled to the follow-up started, so the conversion rates of every form are in front of you.

Weigh the options

Lead qualification software or a plain contact form

On every inbound form	A plain contact form	A form builder with alerts	A rep calling back	Zanus AI Web Forms
First answer	Whenever the inbox is read	An alert on someone's phone	Within the working day	On the spot:: in his language, with the next step
Fake and free addresses	All let through	Filtered by hand	Found out on the call	Checked first:: company e-mail, real website, verified address
Competitors	Receive your brochure	Receive your price list	Receive a call	Held for a person:: nothing delivered until someone decides
The meeting	An e-mail thread to agree a time	A link pasted by hand	Phone tag	Booked on the form:: live availability or a demo slot
The record	A mail in a shared inbox	A row in a spreadsheet	Notes from the call	A contact made:: page, product, company and answers on his story
Urgent buyers	Found when the inbox is read	Same alert as everyone	Whoever picks up first	Flagged by your rule:: the desk told at once, the first free slot offered
Scoring	None	A tag someone adds	A guess on the call	Scored on the record:: budget, buyer type and competitor risk

Ready in 2 minutes

Set up inbound lead qualification in 2 minutes

Pick a template

Quote request, request a proposal, call me back, a download or a contact form, with the title your visitors will read.

Tick the checks

Company e-mail, real website, verified e-mail or your approval, in the order they run, plus up to five questions of your own.

Choose the next step

A booking, a demo slot, a personal AI demo, a draft quote or a call back; Lisa reads it back and saves it on your yes.

Paste one line

Copy the line and paste it where the form belongs, or hand it to whoever edits your website, then run it free for 7 days.

AI Web Forms for Inbound Sales, trade by trade

By industrySoftware & SaaS Marketing Agencies Consulting Firms Real Estate Auto Dealers Insurance Agencies Mortgage & Lending Manufacturing Wealth Management Small Business Travel Agencies Accounting & Tax Firms

Questions & answers

Questions about inbound lead qualification on your forms

What is inbound lead qualification?

Deciding which prospects who contacted you deserve a salesperson's time, and what each one should receive next. AI Web Forms does it before the first reply: the checks you tick run in order, a passing lead gets your next step at once, and a doubtful one waits for a person, so your sales reps meet qualified leads only.

How do you qualify inbound leads automatically?

Tick the checks each form needs: a company e-mail, a real website, a verified e-mail and your approval. Add up to five questions of your own and screening rules that read the answers; one marked URGENT tells the desk at once, and DECLINE answers politely and saves nothing.

What is lead response software?

Software that answers a new lead the moment it arrives instead of leaving it in an inbox. AI Web Forms sends the reply on the spot, in the visitor's language and signed by your desk, saying only what happens next: the guide, the booking, the demo or the call back.

How fast is the instant lead response?

The auto-reply leaves as soon as the lead passes your checks, day or night, so the wait is counted in seconds rather than hours. A lead held for approval is answered the moment a person says yes, on the page or from the mail with its two one-time links.

Can it filter out personal mailboxes and fake companies?

Yes. The company e-mail check refuses free mailboxes from a shared list you can extend for your country, and the real website check wants a domain that receives mail and answers on the web. The visitor reads your polite line instead of a dead end.

What happens to a lead that looks suspicious?

A competitor's domain, an e-mail domain that is not the website given, or an unverified website parks the lead on the held list. Held leads come first with the reason; approve and every next step runs, decline and nothing is sent.

Does the form book the sales meeting?

It can. Choose a booking as the next step and the form lists your meeting types with live availability and books the slot right there, or the thank-you carries a time picker for your live demo meeting, booked by itself with the room set up. The buyer leaves the page with a time on the calendar instead of a promise that someone will be in touch.

What does my sales team receive from a form?

A contact made from the form, with the page he came from, the product of that page and his company matched by its e-mail domain. The desk is told, the New lead follow-up starts unless you switched it off, and his answers sit on his record, so the next step of your sales process starts from what he wrote rather than from a blank call.

Does the form do lead scoring too?

The form qualifies leads with your checks and questions; the scoring follows on the record. Once the contact is made, AI CRM verifies the e-mail without sending, visits the website and scores the budget, the buyer type and the competitor risk, adds a health score with its reason, and reads from what he asked whether he is the economic buyer.

How do I route leads based on their answers?

Write a screening rule on an answer. URGENT tells the desk at once and can offer the first free slot on your booking page or send a sheet from your files; DECLINE answers politely and saves nothing. Every other lead receives the next step you chose for that form, and each next step lands where it belongs.

Do I have to rebuild the forms on my website?

No developer is needed. Start from a template such as quote request, request a proposal or call me back, tick the checks and the next step, and paste one line where the form should appear. The AI translates the form into the languages you add.

Can a qualified lead ask to be called back?

Yes. A visitor who answers yes to a call back is called by the AI from your own line, as soon as a line is free inside your business hours, about what he wrote, and the answer lands on his story. Those calls need AI Auto-Call, which opens with your first paid plan.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Inbound Sales ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.