Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Web Forms for Auto Dealers. Automotive lead response in seconds, at any hour

AI Web Forms gives your store automotive lead response in seconds: every vehicle inquiry, trade-in form and service request on your website is answered the moment it passes your checks. The shopper gets test-drive times, a booking or a callback, a contact is made with the vehicle page attached, and a lead with a red flag waits for a person.

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Zanus AI · AI Web Forms · Form to follow-up
Automotive lead response: form filled, lead checked, contact made, next step run, follow-up on, real Zanus AI screen

Form to follow-up

A shopper fills in the form, the lead is checked, a contact is created, the next step runs and the follow-up starts, with the last 30 days counted on the cards.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Vehicle inquiry forms: offer the next free test-drive slots right away.”

Lisa“Vehicle inquiry form: a passing lead now receives a booking question with the next free test-drive slots. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Auto Dealers use it

1

A vehicle inquiry arrives at 9:40 PM; within seconds the shopper is offered Saturday test-drive slots with that salesperson.

2

A trade-in form arrives with photos and mileage; the AI books the appraisal, and a person values the car after seeing it.

3

A service form mentions a warning light; the screening rule marks it urgent and the service manager is told at once.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

  • Any form on your site, contact, quote, demo request, application, answered in seconds, not the next morning
  • The lead qualified and scored from what they wrote; the first reply sent immediately in their language
  • E-mail verified (syntax, domain, deliverability) before anything is promised to it
  • Contact record created; the owner alerted; the next step proposed
  • Forms translated into your customers' languages; embedded on any site
  • Feeds every automation you add: booking, quoting, follow-up, the AI Demo

Every form

AI lead response software for dealerships, from form to follow-up

Answered on the spot

The auto-reply leaves the moment a lead passes your checks, in the shopper's language, signed by the sales desk and saying only what happens next.

Checked before anything is sent

A verified e-mail, a real website for fleet forms and your approval when you want it, run in the order you tick them.

A contact with the vehicle attached

Each lead becomes a contact with its lead source, the page it came from and the vehicle on that page, written onto the shopper's story in AI CRM.

The next step you chose

Test-drive times, a booking with live availability, a callback, a draft quote or a document: tick one or several for each form.

Screening rules

A rule reads an answer on the form: urgent tells the service manager at once, decline answers politely and saves nothing.

Follow-up that starts itself

Every lead that passes starts the new-lead follow-up of AI Follow-up, unless you switch it off for that one form.

Moments

Internet leads for car dealerships, won in the first minutes

The Saturday-night inquiry

The shopper's details pass, the thank-you carries test-drive times, and the slot is booked before the store opens on Monday.

The trade-in with photos

Photos, mileage and condition arrive as uploads; the appraisal is booked and a person values the car once they have seen it.

The urgent service request

A form mentioning a warning light is marked urgent: the service manager is told at once and the first free diagnostic slot is offered.

Compared

Automotive lead capture software or a plain contact form

What you needA plain contact formA form with e-mail alertsAI Web Forms
The first answer to the shopperWhenever someone reads itAn alert to a busy inboxIn seconds, day or night,: with real next steps
Which vehicle they meantTyped by the shopper, if at allTyped by the shopperRead from the vehicle page: and attached to the lead
Fake and spam leadsMixed with the real onesFiltered by handSpam never shows;: red flags held for a person
The next stepA call back the next dayA call back when someone is freeTest drive, booking, callback or quote,: sent at once

Set-up

Set up dealership speed to lead in 2 minutes

1

Start from a template

Quote request, call me back, contact form or an intake form: pick one and change the title the shopper sees.

2

Tick the checks

A verified e-mail for retail forms, a company address for fleet forms, and your approval where you want a person to look first.

3

Choose the next step

Test-drive times, a booking, a callback or a draft quote; or tell Lisa, who reads it back and saves it on your yes.

4

Paste one line

Paste the line on your vehicle pages and contact page, or give it to whoever edits your site, then run the 7-day free trial.

Questions & answers

Automotive lead response: questions from internet sales managers

What is automotive lead response?

The speed and quality of a dealership's first response to an internet lead, often measured as lead response time. AI Web Forms answers on the spot, in the shopper's language, with the next step you chose: test-drive times, a booking, a callback or a draft quote, instead of a template saying someone will be in touch.

How fast does AI Web Forms answer an internet lead?

The moment the lead passes the checks you ticked, day or night, after hours and on Sundays included. The auto-reply says only what happens next, and a lead held for approval is answered as soon as a person says yes from the page or from the mail.

Why does dealership speed to lead matter?

A shopper often sends the same inquiry to several stores and talks to the first one that answers usefully. A reply in seconds with real test-drive times keeps the conversation with your store while the shopper is still looking at the car.

Will a company e-mail check block retail shoppers?

Only if you tick it. Retail shoppers write from free mailboxes, so a vehicle inquiry form usually runs the verified-email check alone, while a fleet form can ask for a company address. Each form keeps its own checks.

Can the form know which vehicle the shopper was viewing?

Yes. Put the same line on every vehicle page and the form reads that page's product and pre-selects it, so the lead arrives with the vehicle attached and the salesperson knows which car to talk about.

Can the AI take trade-in requests from our website?

As intake, yes. The form asks up to five questions of your own, such as year, mileage and condition, and takes photos as uploads. The AI books the appraisal; your used-car manager gives the value after seeing the car.

What happens to spam and fake leads?

Spam never shows: a hidden field and a limit per network are built into every form. A competitor's domain or an e-mail that does not match the website given holds the lead for a person, and nothing is sent until someone decides.

Can a shopper ask for a call back instead?

Yes. With AI Auto-Call and the shopper's yes on the form, Lisa calls from your own line during your business hours, about what the shopper wrote, and the answer lands on the record.

Is AI Web Forms automotive lead capture software or only a form?

Both. It builds the form in five steps, shows it inline, as a popup or as an exit form, translates it, checks each submission and runs the next step, so a lead is captured and answered in one place.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Auto Dealers ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.

REAL AI - the whole Front Office is AI, not old software with an AI button.

Awards & trade shows ›
TMCnet Enterprise AI Product of the Year 2026
Visitors meeting Zanus AI live at a 2026 trade show
Hands-on with the Zanus AI demo at a 2026 technology trade show

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