Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Auto Dealers. A car dealership CRM that writes itself

AI CRM is a car dealership CRM that fills itself: every shopper, owner and fleet buyer who calls, chats, fills a form or writes becomes a contact with the whole story on one record. Deals open on the first sales signal and move as the customer acts, while deal jackets, repair orders and accounting stay in your DMS.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI CRM · Contacts

Car dealership CRM: every person who called, chatted or wrote in one list with source and status, real Zanus AI screen

Contacts

Everyone who leaves a name with an e-mail or a phone lands in one list with where they came from and their status; imported leads wait in their own tab.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Add a field for the vehicle of interest on every deal.”

Lisa“New deal field: Vehicle of interest, as text, shown on every deal card and in the list view. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Auto Dealers use it

A shopper opens her quote for a used SUV; the deal moves forward and READY TO BUY puts her first on the morning list.

A fleet buyer's health score falls, and the tooltip gives the reason: no reply to the last two messages from your fleet manager.

On Monday the sales manager asks Lisa for the quoted deals nobody has heard from in seven days, each listed with its health.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

No typing

A car dealership CRM fed by every call, chat and lead

Contacts from every channel

A name with an e-mail or a phone, given on a call, in a chat, on a form or in an e-mail, becomes a contact by itself, with its source kept on the row.

The whole story on one record

Calls with their transcripts, chats, forms, quotes, deals and tasks sit on one timeline, newest first, so the next salesperson reads the history instead of asking the shopper again, and the customer experience holds whoever calls back.

Lead scoring before the call

The AI verifies the e-mail without sending anything, visits the website a fleet buyer gave and scores the buyer type; a person can overrule each verdict.

A health score with its reason

Each contact carries a score from 0 to 100, and the tooltip says why it moved, such as a quote opened yesterday or two messages left unanswered.

A brief before every callback

Ask for a brief and Lisa writes one page from the story: who the shopper is, which car they asked about, what was sent and what to say next.

Tasks with the customer's clock

Tasks and the TO DO desk of replies to answer, calls due and drafts to review sit in one list, with every customer's local time on the line.

The pipeline

Auto dealership CRM pipeline: deals that open and move by themselves

Opened by the first signal

A deal opens when a shopper asks for a quote or a walkaround, named for what started it, with the person and, for a fleet, the company attached.

Stages you can rename

New, Qualified, Demo, Quoted, Negotiation, Won and Lost as shipped, shown as a board or a sortable list, filtered by salesperson and saved as a view of your own.

A weighted forecast

Above the board sit the open deals, the pipeline total and a forecast in which each amount counts by a chance that blends the stage with the contact's health.

Won, lost and why

Won ends the sale, Lost asks for the reason, and the win/loss report reads the lost reasons, the stage where deals stall and the days spent in each stage.

Fleet and business buyers

Fleet accounts and buying committees in one dealership record

Formed from the e-mail domain

People with a verified business address at the same domain become one company by themselves, so the fleet manager and the purchasing office share a record.

Roles read from their questions

Economic buyer, technical evaluator or champion: each person's role is inferred from what they asked and shown beside their health and engagement.

The empty chair

When nobody has spoken with the person who signs, the company's health line says so, and your fleet manager knows whom to reach before the quote.

One timeline for the account

The people, the deals, the tasks and the combined timeline of everyone at the company sit in one record, with a deal plan for the whole account.

Moments

Automotive dealership CRM moments, from the morning list to the quiet deal

Before the first coffee

Sort by READY TO BUY: the car buyers who opened a quote or replied in the last two weeks come first, each with the reason written under the name.

Before a callback

Ask Lisa for a brief on the shopper who called about the hybrid sedan, and read one page with what was asked, what was sent and the open deal.

When a deal goes quiet

Ask which quoted deals have been silent for a week. The list returns with each contact's health and the follow-up already running for them.

When an owner says stop

Tell Lisa to pause all marketing automation to one owner. She shows the before and after, every scheduled step holds until you resume, and a reply typed by hand still goes out.

Beside the DMS

Where dealership CRM systems stop and the DMS takes over

The DMS keeps the deal

Desking, deal jackets, repair orders, inventory accounting and the finance paperwork stay in your dealer management system, where your office already works them every day.

AI CRM keeps the conversation

What the shopper asked, which car, the quote sent, the callback promised and the follow-up running, written from the calls, chats and forms themselves.

Fields of your own

Add fields to contacts, companies and deals, such as vehicle of interest or trade-in model, as text, a number, a date or a choice, without a consultant.

Imports reviewed, exports logged

A CSV export from your current system waits in Import review, accepted lead by lead; exports of dealership data are for managers, and each one is logged with its author.

Compared

Dealership CRM software compared: a spreadsheet, a CRM you fill in, AI CRM

What you need	A spreadsheet	A CRM your team fills in	AI CRM
Every caller and web lead captured	Only what someone types	What the BDC remembers to log	Captured by itself: from calls, chats, forms and e-mail
The conversation behind the lead	A note in a cell	A short note after the call	Transcripts and chats: on one timeline
Deals moving through the stages	Updated by hand, if at all	Moved by the salesperson	Moved as the shopper acts,: lost only by a person
Who to call this morning	Sorted by hand	A report someone builds	READY TO BUY,: with the reason under each name

Set-up

Set up a CRM for car dealership sales in 2 minutes

Nothing to type on day one

Every call, chat, form or e-mail that gives a name and an e-mail lands in Contacts & Leads from the first day.

Your kinds of contact

Tell Lisa the kinds you use, such as retail buyer, service customer and fleet account; she fills the settings and shows the change before you apply it.

Your stages and fields

Keep the deal stages as shipped or rename them, and add the fields your salespeople need on contacts, companies and deals.

Read the first week

Run the 7-day free trial and read every contact captured and every deal opened from your own showroom and service traffic.

Questions & answers

AI CRM for Auto Dealers: questions & answers

What is a CRM at a car dealership?

It is the customer relationship management system that keeps every shopper and owner, what they asked, the deals in progress and the next task for each salesperson. AI CRM does that without the typing: the phone, the website chat, the internet lead forms and the e-mail write each conversation onto the customer's record as it happens.

What CRM do car dealerships use?

In automotive retail, many stores run a dealer CRM tied to their DMS for desking and deal jackets, and still lose the calls and chats nobody logged. AI CRM is the conversation layer: it captures every interaction from the front office by itself and runs beside the systems you keep.

What is the best CRM for car dealerships?

The one your salespeople do not have to feed. Look for an automotive CRM with contacts captured from every channel, deals that move as the shopper acts, follow-up written from the customer's history and a price per company. AI CRM does all four, and the 7-day free trial runs on your own shoppers and owners.

Does AI CRM replace our DMS?

No. Your dealer management system stays the record for deals, desking, repair orders, inventory accounting and the finance paperwork. AI CRM keeps the customer relationships: the conversations, the pipeline and the tasks, written from what shoppers and owners actually said on the phone, in the chat and in their e-mails.

Do salespeople still have to log calls and chats?

No. The calls the AI answers, the chats, the forms and the e-mails write themselves onto the contact with their transcript or text, so a shopper does not fall through the cracks between shifts. A salesperson reads the record before a callback, or asks for a one-page brief of who the shopper is and what to say next.

Can a fleet account be one record?

Yes. People with a verified business address at the same domain form one company by themselves, with its people, deals, tasks and a combined timeline, so a fleet account reads as one record. You can edit the company, merge two records and save the views your fleet desk uses.

How do managers see which internet leads are going cold?

Lead management starts with a health score: each contact carries one from 0 to 100 with the reason it moved, and READY TO BUY sorts the people with buying signals in the last fourteen days. Ask Lisa which quoted deals have gone quiet and the list comes back with each contact's health.

Does the dealership CRM record phone calls?

Yes, with AI Phone. Each call the AI takes is written on the shopper's timeline, transcript and summary included. Turn call recording on and the recording is kept in the call register as well; it ships switched off, and the AI can warn callers that the call may be recorded.

Can we import our existing customer list?

Yes. A CSV import lands in Import review, where each lead waits to be accepted one by one, and imported leads are never auto-called. Exports of customer data are for managers only, and each export is logged with the name of the person who made it.

Who marks a deal lost?

Only a person. A deal moves forward by itself as the shopper opens a quote or pays, but the machine never moves it back and never marks it lost. Lost asks for the reason, and the win/loss report shows the stage where your deals stop.

Does it suit independent and used car dealers?

Yes. A small used-car lot gets the same record as a franchised store: every caller and form becomes a contact, deals open on the first quote, and nobody needs a CRM administrator. Kinds of contact and deal stages can be renamed to match how you sell.

How much does AI CRM cost for a dealership?

AI CRM is priced per company, never per seat, so every salesperson, BDC agent and manager uses it without a license of their own. The plans are on the pricing page with the other Front Office modules, and the free trial needs no credit card.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Auto Dealers ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.