Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Marketing for Utilities. Email marketing for utilities, sent only with consent

AI Marketing is email marketing for utilities that announces your programs to the customers they concern: rebates, paperless billing, budget billing, conservation tips and community events. You filter the contacts, the e-mails are written from your own pages in each customer's language, and only contacts whose consent allows it are mailed.

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Zanus AI · AI Marketing · Campaign
Email marketing for utilities: a campaign written for each contact in their language from your pages, real Zanus AI screen

Campaign

A campaign is written for each contact from your own pages and in their language, so a program e-mail reads as your utility would say it.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Send the heat pump rebate campaign to residential customers, Tuesday morning.”

Lisa“Campaign Heat pump rebate: kind residential customer, consent on, scheduled Tuesday from 9 AM in each time zone, a preview in each language. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Utilities use it

1

A water utility sends its summer conservation tips to residential customers who agreed to receive e-mail, in English and in Spanish.

2

An electric cooperative invites members to its annual meeting, with the invitation, the reminder and the thank-you tracked on each record.

3

A customer replies to the heat pump rebate e-mail with a question and gets the answer from your rebate page in her own language.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

  • Campaigns and events to segments of your contacts
  • Templates written from your knowledge, in each customer's language; consent and frequency rules
  • Replies handled by Front Office, a question gets an answer, an interest gets a follow-up
  • Results on each customer's record; deliverability report

Add it to AI E-mail or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI Marketing does, for every business ›

Works withAI Follow-upAI Auto-CallLisa, your AI assistant

Programs announced

Utility program email campaigns, filtered and paced

Filtered by record

Tags, kinds of contact, sources, languages and the date of the last contact pick who receives each campaign about a program.

Written from your pages

For energy efficiency program marketing, the AI drafts from your program pages and policies in every language your customers speak; a person edits, and every version is kept.

Events with every e-mail

A community meeting or an open house gets its invitation, its reminder and its thank-you, with each registration on the customer's record.

Results per customer

Delivered, opened, clicked and replied on each customer's record, and each campaign's totals in one place, without a spreadsheet.

Set-up

Start customer newsletters for utilities in 2 minutes

1

Lisa reads your site

Lisa reads your program pages, so each campaign says what your utility really offers, in your own words.

2

Your sending domain

Connect your domain in AI E-mail; the checks run live until SPF, DKIM and DMARC all read PASS.

3

Sender and limits

Set the sender name, a reply-to mailbox your team reads, the daily limit and the hours your mail goes out.

4

Read before it leaves

Try it free for 7 days on your own contacts and read every e-mail before it goes out to a customer.

Questions & answers

AI Marketing for Utilities: questions & answers

What can a utility send with email marketing?

Program news for the customers it concerns: a rebate, paperless billing enrollment emails, budget billing, a conservation season or a community event with its invitation and reminder. Campaigns are for the programs and announcements you plan, written from your own pages.

Who receives a utility's marketing e-mails?

Only the contacts whose consent allows it, filtered by tag, kind of contact, source, country, language, deal stage or date of last contact. A frequency rule caps how often one person is mailed, and an unsubscribe is honored at once and forever.

Can campaigns go out in several languages?

Yes. The template is written in each language your customers speak, from the same pages, and a preview per language is shown before a single e-mail leaves. Replies are answered in that language too.

How fast are campaigns sent?

Paced to protect your domain: at most 50 marketing e-mails a day to start, at least 90 seconds apart, in each customer's sending hours. Sends over the daily limit wait for tomorrow, and SPF, DKIM and DMARC are checked live.

What happens when a customer replies to a campaign?

A question is answered from your knowledge through AI E-mail, and an interested reply starts a follow-up and alerts the person you choose. The reply and what followed land on the customer's record.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Utilities ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.

REAL AI - the whole Front Office is AI, not old software with an AI button.

Awards & trade shows ›
TMCnet Enterprise AI Product of the Year 2026
Visitors meeting Zanus AI live at a 2026 trade show
Hands-on with the Zanus AI demo at a 2026 technology trade show

Give Lisa your website.
She sets up your business in 2 minutes.

Other software makes you learn it. Zanus AI learns your business.
Try it free on your own business — no credit card, per company, never per seat.

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Or call +1 (954) 736-3939 — the AI answers.