Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Hospitality. The hotel CRM that writes every guest's story.

AI CRM is a hotel CRM that fills itself: every guest, planner and travel advisor who calls, chats, writes or fills a form becomes a contact, with calls, chats, emails and bookings on one record. Corporate accounts form from email domains, and group inquiries open deals that move as the planner acts.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI CRM · Contacts & Leads

Hotel CRM: every guest and planner from calls, chats, forms and email on one list, real Zanus AI screen

Contacts & Leads

Everyone who left a name with an email or a phone lands on one list, with where they came from and where they stand.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Make kinds of contact for guests, planners, travel advisors and corporate bookers.”

Lisa“Four kinds of contact ready: guest, planner, travel advisor and corporate booker, each with its own filter in Contacts & Leads. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Hospitality use it

The director of sales asks Lisa which spring wedding inquiries opened a quote but went silent for a week.

Before calling a corporate booker back, the sales manager opens Brief me and reads one page on everything that account asked.

In this CRM for resorts, a guest's feather allergy mentioned on a call in March is in the call summary on her record when she writes in June.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

Fills itself

What a hotel CRM does without anyone typing

The best CRM for a hotel is the one nobody has to feed: AI CRM is written by the phone, the chat, the inbox and the forms while they work.

Every guest from every channel

A name with an email or a phone, given on a call, a chat, a form or an email, becomes a contact by itself, with the channel it came from on the row.

One profile per guest

Calls with transcripts, chats, emails, spa and dining bookings, quotes and tasks sit on one timeline, newest first, so guest profiles tell the next colleague the story instead of asking again.

Scored before you call

The AI verifies the email without sending, visits the website of a planner's company and scores the budget and the buyer type; you can overrule each verdict.

A health score with its reason

Each contact carries a score from 0 to 100 and a tooltip saying why it moved; READY TO BUY sorts the planners with buying signals in the last fourteen days.

Deals that open by themselves

A quote or a venue tour asked for opens a deal, and it moves forward as the planner opens the quote or pays the deposit; only a person marks it lost.

Brief me before the call

Brief me writes a one-page call brief from the story: who the planner is, what she asked, what was sent and what to say next.

Guests and accounts

Hotel guest CRM records for guests, planners and corporate accounts

A better guest experience starts with knowing who is writing: a guest, a planner, a travel advisor or a corporate booker.

Kinds of contact in your words

Guest, planner, travel advisor, tour operator, corporate booker: you name the kinds your hotel works with, and a person can belong to several types of business.

Corporate accounts from email domains

Bookers with a verified address at the same company domain become one company record, with its people, deals, tasks and a combined timeline of everything they asked.

The guest's own hours

The time zone comes from the country, so emails the AI writes wait for seven in the morning to seven at night at the guest's end.

Fields of your own

Add the fields your sales office uses, such as event date, room nights requested or preferred floor, as text, number, date or choice on contacts, companies and deals.

Group sales

A hotel sales CRM pipeline for groups, weddings and meetings

Four key features keep group deals moving with the planner, not with a reminder on a sales manager's desk.

Stages you can rename

Keep New, Qualified, Demo, Quoted, Negotiation, Won and Lost, or rename them to the steps of your sales office, as a board or a sortable list filtered by owner.

A weighted forecast

Open deals, the pipeline and the weighted forecast sit above the board, each amount counted by a probability that blends the stage with the planner's health score.

Every move written down

The stage history keeps when a group deal moved, who moved it and why; the machine never moves a deal back and never marks one lost.

Won, lost and the reason

A lost wedding asks for the reason, and the win/loss report reads the amounts, the lost reasons and the days spent in each stage, so you see where groups stall.

All in one

Calls, chats, emails and bookings on one record in the CRM for hotels

AI CRM centralizes guest data across email, phone, chat and forms, because every Front Office module writes its work onto the same contact.

Calls on the timeline

With AI Phone, every call the AI answers lands on the guest's timeline with its transcript and summary, and recording of staff calls stays off until you switch it on.

Chats, emails and forms

Every chat, email and RFP form a contact sends appears on the timeline with its channel, and every reply is read and filed with what it meant.

Quotes and deposits

A group quote sent, opened and paid moves the contact's status and the deal's stage, and the quote is one click away from the deal.

Tasks and the TO DO desk

Callbacks due, replies to answer and drafts to review sit in one list, each line with the contact's local time, so a planner is called at a sensible hour.

A day in sales

A day with the hospitality CRM

Guest relationships grow in small moments; these are the ones a hotel sales office meets every day.

Before the first coffee

Sort by READY TO BUY: the planners who opened a quote, watched a venue tour or replied in the last two weeks come first, each with the reason under the name.

Before a planner call

Ask Lisa to brief you on the spring sales conference and read one page: what was asked, what was sent, the open deal and the next thing to say.

When a wedding goes quiet

Ask which quoted weddings have been silent for a week; the list comes back with the health of each couple and the follow-up plan running for them.

When a guest says stop

Tell Lisa to pause marketing automation for one guest; every scheduled step holds until you resume, while a reply written by hand still goes out.

Weigh the options

A spreadsheet, a CRM you type into or a hotel CRM that fills itself

A spreadsheet, classic CRM software or a CRM platform that writes itself: what a sales office needs from its guest records, and what each choice gives it.

What the sales office needs	A spreadsheet	A CRM the team types into	AI CRM
A planner who called on Sunday	Added if someone remembers	Typed on Monday, maybe	A contact by itself:: with the call's transcript and source
Which weddings went quiet	Read row by row	A report someone builds	Asked in plain words:: the list with each couple's health
A corporate account's bookers	Scattered over tabs	Linked by hand	One company record:: formed from the verified email domain
Before a call back	Search the inbox	Read the notes, if any	One page from Brief me:: what was asked, sent and promised

2 minutes

Set up the hotel CRM in 2 minutes

Nothing to type on day one

Every chat, call, form or email that gives a name and an email lands in Contacts & Leads from the first day, so the CRM system starts full; a CSV import waits in Import review.

Your kinds of contact

Tell Lisa the kinds you work with, such as guests, planners and travel advisors; she fills the settings and shows the change before you apply it.

Your stages and fields

Keep the deal stages or rename them for groups and weddings, and add fields such as event date and room nights to your deals.

Read what it captured

Run it on your own hotel for 7 days with no credit card, then read every contact it captured and every group deal it opened.

Questions & answers

Questions about a hotel CRM

What is a hotel CRM?

A hotel CRM is a customer relationship management system that keeps every guest, planner and account with the history of what they asked and booked. AI CRM fills itself from the Front Office: calls, chats, emails, forms, spa and dining bookings and quotes land on one guest profile, and group inquiries become deals that move as the planner acts.

Does AI CRM connect to our property management system?

No. It does not read stays, folios or room assignments from a property management system or a booking engine, which stay the record of reservations. AI CRM holds what happens in the Front Office: conversations, requests, spa and dining bookings, quotes and group deals, next to each guest's contact details.

Can a hospitality CRM track corporate accounts and travel advisors?

Yes. In the hospitality industry many groups come through intermediaries, so bookers with a verified address at one company domain form one company record with its people, deals and a combined timeline. Travel advisors and tour operators can be a kind of contact of their own, with a filter of their own in Contacts & Leads.

How do group inquiries become deals?

A deal opens on the first sales signal, such as a quote asked for or a venue tour requested, named for what started it. It moves forward as the planner opens the quote, watches the tour or pays, and only a person marks it lost, with the reason.

Can we segment guests for email campaigns?

Yes. Guest segments are built based on guest records: tags such as spring wedding inquiry, kind of contact, source, country, language, deal stage and the date of the last contact. AI Marketing then sends email marketing campaigns to that group, under consent and frequency rules.

Does the hotel CRM track loyalty points or stay history?

No. Loyalty programs, points and stay history live in other hotel systems. AI CRM records what guests asked and were sent through the Front Office, with their spa and dining booking history, so repeat bookings at the spa show on the timeline, and you can add fields of your own.

How does the CRM capture contacts without typing?

Anyone who gives a name with an email or a phone on a call, a chat, a web form or an email becomes a contact by themselves, with the source kept on the row. Anonymous chats stay out of the list, and imported lists wait in Import review.

Can the CRM tell us which planners are ready to sign?

It shows the buying signals. READY TO BUY sorts the contacts who opened a quote, watched a venue tour or replied in the last fourteen days, and each health score shows why it moved, so your sales manager calls the warmest planners first.

Who can export guest data from the CRM?

Only Managers, and every export of customer data is logged with its author. Imported leads wait in Import review until someone accepts them one by one, and they are never auto-called.

Can the CRM record hotel phone calls?

Yes, with AI Phone. Every call the AI answers lands on the guest's timeline with its transcript and summary, and a manager can follow a live call in real time. Recording is off as shipped; switched on, each call keeps its recording and transcript in the call register, and the AI can tell callers the call may be recorded.

Can the AI write follow-up emails from the guest record?

Yes. Every follow-up the AI writes is written fresh from the contact's whole story and the lead notes your team adds, in the guest's language, and it waits for the guest's own morning before it leaves.

How much does a CRM for hotels cost?

AI CRM is priced per company, never per seat, so the front desk, reservations and the sales office all work in it on one subscription. The plans are on the pricing page, and the 7-day free trial runs on your own guests with no credit card.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Hospitality ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.