Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Marketing for Hospitality. Hotel email marketing written in each guest's language.

AI Marketing is hotel email marketing for a property without a marketing department: you create a campaign, filter the guests and planners it goes to, and every email is written from your own pages in each reader's language. A question in a reply gets an answer, and interest starts a follow-up.

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Zanus AI · AI Marketing · Campaigns
Hotel email marketing: one campaign to the list you pick, a personal email for each contact, real Zanus AI screen

Campaigns

An announcement, an invitation or a thank-you goes to the list you pick on one date, and the AI still writes each contact a personal email.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Send the winter spa package to contacts tagged spa guest, Thursday morning.”

Lisa“Winter spa package campaign ready for contacts tagged spa guest, written in each one's language, scheduled Thursday at nine. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Hospitality use it

1

Contacts tagged summer family receive the August package in March, each in the language on the contact's record.

2

Couples tagged wedding inquiry are invited to the spring open house, and each registration lands on the couple's record.

3

A guest who unsubscribed after last year's newsletter is left out of every campaign, for good.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

  • Campaigns and events to segments of your contacts
  • Templates written from your knowledge, in each customer's language; consent and frequency rules
  • Replies handled by Front Office, a question gets an answer, an interest gets a follow-up
  • Results on each customer's record; deliverability report

Add it to AI E-mail or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI Marketing does, for every business ›

Works withAI Follow-upAI Auto-CallLisa, your AI assistant

One campaign

Hotel email marketing to the guests it is meant for

Marketing campaigns in three moves: create one, filter the contacts it goes to, send it now or schedule it; automated email marketing a hotel can run in minutes.

Filter who receives it

Choose the group by tag, kind of contact, source, country, language, deal stage or the date of the last contact, such as planners who wrote in the last year.

Now or scheduled

Send the email campaign at once or schedule it for later; it goes out paced under your daily limit, during each guest's own sending hours.

A preview per language

Read the campaign in every language it will be sent in, German, Japanese or Portuguese, before a single email leaves the property.

Ask Lisa for it

Say tell our wedding inquiries about the new garden pavilion, with a call to action to book a visit, and Lisa writes the campaign from your knowledge and waits for your yes.

Written from your pages

The AI drafts from your website, your packages and your policies, so each email describes the rooms, spa and offers your property really has.

From your own domain

Campaigns leave from the hotel's own sending domain through AI E-mail, with SPF, DKIM and DMARC checked live until all three read PASS.

Seasons and events

Hotel email marketing examples for seasons, events and openings

Six campaigns from the hospitality industry calendar, each one sent only to the contacts it concerns.

Seasonal packages

Special offers such as a ski weekend, a summer family deal or a holiday spa package go to the contacts they concern, not to the whole list.

Past guests

Past guests you tagged by season hear about next year's dates first, a simple reason to think about coming back, written in each reader's language.

Business travelers

Contacts you tagged as business travelers get the news of the midweek meeting pods and the early breakfast, not the invitation to the family pool party.

Events with every email

A New Year's Eve dinner, a wine tasting or a bridal open house gets its invitation, its reminder and its thank-you, with each registration tracked on the guest's record.

Planners and corporate bookers

A new meeting room or a renovated ballroom is announced to contacts of the planner and corporate booker kinds, in each reader's language.

Only those who agreed

Only contacts whose consent allows it receive a campaign, and the frequency rule keeps a loyal guest from being mailed too often.

Replies

Hotel marketing emails that start conversations

Effective email marketing is a conversation: every reply goes through AI E-mail and gets an answer.

Questions answered

A guest who replies asking whether the package includes breakfast gets the answer from your knowledge through AI E-mail, in their own language.

Interest becomes a follow-up

An interested reply starts the right follow-up and alerts your sales or reservations colleague while the guest is still deciding.

On the guest's record

The reply, the answer and what came next land on the guest's record, beside the calls, chats and quotes of the same person.

Without a marketing team

Email marketing strategy for hotels without a marketing team

Classic tools assume someone designs templates, writes subject lines and watches open rates; a busy front office has no time for that, so the AI does the writing and you keep the marketing strategy.

No digital marketing team

Tell Lisa what to announce and to whom; she writes it and shows the before and after of any rule change, so your marketing efforts need no digital marketing team.

Guests already on file

Guests who gave their email addresses on a call, a chat, a form or an email are already in your Front Office, so the segment is one filter away.

From subject line to signature

The AI drafts each campaign from your pages and a person of your team edits it, from the subject line to the signature, with every version kept.

Booking confirmations kept apart

Spa and table confirmations come from AI Booking, so the marketing frequency cap never holds back the booking confirmations a guest is waiting for.

Email, not social media

AI Marketing sends email only; posts on social media stay with whoever runs the hotel's accounts, while every campaign reply comes back to the guest's record.

Guests from many countries

A property welcoming guests from many countries mails each of them in their own language, without anyone translating a package description by hand.

Weigh the options

From the inbox, a classic tool or hotel email marketing software

What a hotel campaign needs, and how each way of sending it copes.

What the campaign needsSent from the front office inboxA classic email marketing toolAI Marketing
The guest listCopied by hand into the To lineExported and imported againAlready there:: every caller, chatter and planner on the record
Guests abroadOne language for everyoneA template per language, built by handEach reader's own language:: written from the same knowledge
A reply asking a questionRead when someone has timeLands in an inboxAnswered from your knowledge:: interest starts a follow-up
Consent and frequencyRemembered, or notSet in a separate toolApplied on every send:: opt-in, frequency cap and unsubscribe

2 minutes

Set up email marketing for hotels in 2 minutes

1

Lisa reads your website

Every campaign is written from what the property really offers, its rooms, spa, restaurant and packages, and from how you describe them.

2

Connect your domain

Connect the hotel's sending domain in AI E-mail, and SPF, DKIM and DMARC are checked live until all three read PASS.

3

Your sender and rules

Pick who the campaign comes from, which hotel mailbox collects the replies, how many emails leave a day and the hours they may arrive.

4

Read before it leaves

Try it free for 7 days with no credit card on your own contacts, and make sure every email reads right before it goes.

Questions & answers

Questions about hotel email marketing

What is hotel email marketing?

Hotel email marketing means sending packages, events and news to past guests, future guests and planners by email. With AI Marketing you create the campaign, filter who receives it, and every email is written from your own pages in each reader's language, with replies answered and interest followed up.

Can AI write a hotel's marketing emails?

Yes. AI Marketing drafts the campaign from your website, packages and policies, a person of your team edits it and every version is kept. Each email sits in your template with your logo, colors and signature, and you read a preview in every language before it leaves.

How do we send a campaign to only some guests?

Filter them by tag, kind of contact, source, country, language, deal stage or the date of the last contact, such as contacts tagged spa guest who wrote in the last year. Only those whose consent allows it are mailed, now or on the date you schedule.

Can hotel email campaigns go out in each guest's language?

Yes. The template is written in each language your guests speak, from the same knowledge, so a German family reads German and a Brazilian couple reads Portuguese, and their replies are answered in that language too.

Will hotel guests be flooded with emails?

No. A frequency rule caps how many marketing emails one person receives, only contacts whose consent allows it are mailed, and an unsubscribe is honored at once and forever.

Does it send pre-arrival emails or post-stay emails by itself?

Not from stay dates, because it does not read reservations from your property management system. You send a campaign to a group you filter, such as contacts tagged with an arrival month, and AI Follow-up runs its sequences after inquiries, quotes and meetings.

What happens when a guest replies to a campaign?

The reply goes through AI E-mail: a question is answered from your knowledge in the guest's language, an interested reply starts the right follow-up and alerts your colleague, and all of it lands on the guest's record.

How many emails can a hotel send a day?

To protect your domain, sending starts at 50 marketing emails a day with at least 90 seconds between two sends and a random pause; sends over the limit wait for the next day, inside each reader's sending hours.

Where do we see the results of a campaign?

On each guest's record: delivered, opened, clicked and replied, beside the calls, chats and quotes. Each campaign shows its totals in one place, so you judge it by more than its open rate, and Scheduled actions lists what is due day by day.

How much does hotel email marketing software cost?

AI Marketing is priced per company, never per seat, so reservations, sales and the spa use it on one subscription. The plans are on the pricing page, and you can try it free for 7 days on your own contacts, with no credit card.

What are the best practices for hotel email marketing?

Mail only the guests who agreed, cap how often each one hears from you, honor every unsubscribe at once, send from your own authenticated domain and write in each reader's language. AI Marketing applies these best practices on every send, whoever on your team pressed the button.

Can a hotel use email marketing to win direct bookings?

Yes, as one channel among several. A package email describes the offer from your pages and can carry the link to your booking page, and a reply asking about dates is answered by AI E-mail and followed up by your team. Rooms are still reserved in your booking engine.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Hospitality ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.

REAL AI - the whole Front Office is AI, not old software with an AI button.

Awards & trade shows ›
TMCnet Enterprise AI Product of the Year 2026
Visitors meeting Zanus AI live at a 2026 trade show
Hands-on with the Zanus AI demo at a 2026 technology trade show

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