Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Automotive OEMs. An OEM CRM that fills itself from every conversation

AI CRM is an OEM CRM that fills itself: every owner, dealer, fleet manager and shopper who calls, chats, writes or fills a form becomes a contact with the whole story on one record. Dealer groups and fleets become company records, deals open on the first sales signal, and your people keep every decision.

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Zanus AI · AI CRM · Contacts & Leads

OEM CRM: every owner, dealer and fleet contact from every channel with source and status, real Zanus AI screen

Contacts & Leads

Every owner, shopper or fleet buyer who leaves a name and an e-mail or a phone, on any channel, with source and status.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Show me the fleet contacts with buying signals in the last two weeks.”

Lisa“Nine fleet contacts show buying signals since the twentieth; the first opened a quote for upfit packages yesterday. Shall I brief you on her?”

You talk. Lisa sets it up. Applied only on your yes.

How Automotive OEMs use it

A fleet manager asks for a quote on forty upfit packages; the deal opens on its own and moves when she opens the quote.

A dealership's parts manager, service manager and principal write from one domain and land on one company record with every thread.

Before calling an owner back about a repeat repair, the agent asks Lisa for a brief and reads one page of his story.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

What it does

An OEM CRM that writes its own records

AI CRM is an automotive CRM built for the maker, not the showroom. Most automotive CRMs wait for a salesperson to type; this one is fed by the customer interactions the Front Office already handles: calls, chats, e-mails and forms.

Lead management from every channel

Lead capture works on every channel: a name with an e-mail or a phone, from an owner's chat, a fleet buyer's form or a dealer's call, becomes a contact with the customer information given and the source on the row.

One record per owner or dealer

The quotes, the files, the deals, the tasks and a timeline of every call, chat and e-mail sit on one record, newest first, so customer data is never split across tools.

Lead scoring before the call

The AI verifies the e-mail without sending, visits the buyer's website and scores the competitor risk, the budget and the buyer type. Your sales team can overrule each verdict.

A health score with its reason

Each contact carries a health score from 0 to 100, and its tooltip says why it moved. READY TO BUY sorts the people with buying signals in the last fourteen days.

Deals that keep themselves

A deal opens when a fleet asks for a quote or a demo and moves forward as the buyer acts. Only a person marks a deal lost, never the software.

Brief me before every call

One press on Brief me and Lisa writes a one-page call brief from the story: who the buyer is, what he asked, what was sent and what to say next.

Accounts

A CRM for automotive industry accounts: dealers, fleets, shops

Business buyers rarely decide alone. AI CRM groups the people of one dealership, fleet or repair shop into a company and reads the role each one plays.

Formed from verified domains

People with a verified business address at the same domain become one company by themselves. Your team can edit it, merge two records and save views of its own.

Roles read from questions

Economic buyer, technical evaluator or champion: each fleet contact's role is inferred from what he asked and shown beside his health and customer engagement.

The empty chair

When nobody has talked yet to the person who signs the fleet order, the company's health line says so, before the quote goes out.

One timeline per account

The people, the deals, the tasks and the combined timeline of everyone at a dealership or a fleet sit in one record, with a deal plan for the account.

Pipeline

Automotive industry CRM with a sales pipeline that moves itself

The sales pipeline follows the buyer, not a reminder on someone's desk.

A board by stage

Fleet and dealer deals move through New, Qualified, Demo, Quoted, Negotiation, Won and Lost; read them on a board or in a list, filtered by owner.

A weighted forecast

Open deals, the pipeline and the weighted forecast sit above the board: each amount times a probability that blends the stage with the contact's health score.

Every move written down

Each fleet or parts deal keeps its stage history: the date of every move, the person or the signal behind it, and the reason. The software never moves a deal back and never marks one lost.

Win and loss reporting

WON closes the sale and LOST asks the reason. The report then reads the amounts, the lost reasons, the stage where deals stall and the days spent in each stage, so you see where the fleet sales process slows.

Every channel

Automotive customer relationship management on every channel

AI CRM is not a separate database to keep in sync: every Front Office module writes every customer interaction onto the same contact, so your sales and marketing teams read one record.

Calls on the timeline

With AI Phone, every call lands on the contact's timeline. Switch call recording on and each call keeps its recording and transcript in the call register; it is off as shipped.

Mail, chat and forms

Every e-mail, chat and web form a contact sends appears on the timeline with its channel, and every reply is read and filed with what it meant.

Quotes and orders

Parts quotes sent, opened and paid move the contact's status and the deal's stage, and the quote is one click away from the deal.

Tasks and the agents' desk

Tasks your team creates and the TO DO desk of replies to answer, calls due and drafts to review sit in one list, with each contact's local time on the line.

A day with it

A day with the OEM CRM in a customer team

What changes at an automaker is a dozen small moments a day when the record is already there as an owner or a dealer calls: a better customer experience, with nobody typing.

Before the first coffee

Sort by READY TO BUY: the fleet buyers who opened a quote, watched a demo or replied in the last two weeks come first, with the reason under each name.

Before a fleet call

Ask Lisa to brief you on a fleet account and read one page: what they asked, what was sent, the open deal and the next thing to say.

When a dealer goes quiet

Ask which quoted parts deals have been silent for a week. The list comes back with the health of each contact and the follow-up plan running for him.

When an owner says stop

Tell Lisa to pause all marketing campaigns to one owner. She shows the before and the after; every scheduled step of the marketing automation holds, and a reply written by hand still goes out.

Compared

OEM CRM next to a spreadsheet and a typed CRM

Customer relationships at an automaker run through thousands of conversations; here is who keeps the record in a spreadsheet, in CRM software your agents type into and in AI CRM.

What the customer team needs	A spreadsheet	A CRM your agents type into	AI CRM
A new fleet lead	Copied in when someone remembers	Typed after the call	Created by itself,: with the source and the first conversation on it
The owner's history	Scattered across tabs and inboxes	As complete as the last note typed	Every call, chat and e-mail,: on one timeline, newest first
Dealer and fleet accounts	One row per company, by hand	Linked when an agent does it	Formed from verified domains,: with each person's role read from his questions
The sales pipeline	A column someone updates	Moved by reminders	Moved by what the buyer does,: with every stage change written down
Before a call	Rereading old threads	Opening five screens	Brief me writes one page,: from the whole story
Who may export	Anyone with the file	Depends on the set-up	Managers only,: and every export logged with its author

Set-up

Set up your OEM CRM in 2 minutes

Nothing to migrate first

Every call, chat, form or e-mail that gives a name and an e-mail lands in Contacts & Leads from day one. A CSV of past fleet buyers waits in Import review.

Your kinds of contact

Tell Lisa the kinds you work with, such as owner, dealer, fleet, upfitter or independent shop. She fills the settings and shows the change before you apply it.

Your stages and fields

Keep the deal stages as shipped or rename them, and add fields of your own, such as VIN, model year or fleet size, to contacts, companies and deals.

A week on your own customers

Run it free for 7 days, no credit card, and read every contact it captured and every deal it opened when the week ends.

Questions & answers

OEM CRM: frequently asked questions

What is an OEM CRM?

An OEM CRM is customer relationship management software built for a vehicle maker: it follows owners and car buyers across the whole brand, plus the dealers, fleets and parts buyers, each with their conversations, quotes and deals. AI CRM fills those records by itself from the Front Office's calls, chats, e-mails and forms, so nobody types them in.

What is CRM in the automotive industry?

In the automotive industry, a CRM manages customer relationships across sales and service, parts and fleet: who the customer is, what they asked, what was quoted and what happens next. For an automaker the CRM helps map dealerships and fleets as accounts, with every person and conversation inside them.

How is an OEM CRM different from a dealership CRM?

Most automotive CRM software is built for car dealerships: it follows one store's showroom and service lane. An OEM CRM follows owners across the whole brand, plus the dealer network, the fleets, the upfitters and the independent shops buying genuine parts. AI CRM records all of them and groups them into companies by verified domain.

Does AI CRM replace our dealer management or warranty systems?

No. The dealer management system stays the dealer's record of vehicles and repair orders, and your warranty system keeps the claims. AI CRM is the record of conversations, deals and tasks your customer teams work from, written by the channels the Front Office answers.

How does the CRM capture contacts?

Anyone who gives a name with an e-mail or a phone on any channel becomes a contact by itself, with the source kept on the row. Anonymous chats stay out of the list, and imported leads wait in Import review until someone accepts them one by one.

Can it tell which fleet buyers are ready to order?

Yes. Each contact carries a health score with the reason it moved, and READY TO BUY sorts the people with buying signals in the last fourteen days, such as a quote opened, a demo watched or a reply sent.

Do deals move through the pipeline by themselves?

Yes. A deal opens on the first sales signal, a demo or a quote asked for, and moves forward as the buyer watches, opens or pays. The software never moves a deal back, and only a person decides that a deal is lost.

Can the CRM record and transcribe calls?

Each owner or dealer call the AI takes is filed on that contact's timeline, transcript and summary included. Recording starts switched off; once an automaker turns it on, the call register keeps each recording and the AI can tell callers the line is recorded.

Who can export customer data?

Only Managers may export owner and dealer data, and every export is logged with the name of whoever ran it. An imported list is never auto-called, and each imported lead waits for a person's acceptance before anything goes out to it.

Is a CRM hard to learn for a contact center team?

Not this one, because there is almost no data entry. Contacts, timelines and deals fill themselves, Brief me writes the page an agent reads before a call, and settings change by talking to Lisa, who shows each change before and after.

What is the best CRM for the automotive industry?

For an automaker's customer and sales teams, the one nobody has to feed: contacts captured from every channel, dealers and fleets grouped as accounts, deals that move with the buyer and follow-up written from the story. AI CRM does that, priced per company and free to try for 7 days.

How much does an OEM CRM cost?

AI CRM is priced per company, never per seat, so the owner-relations agents, the dealer-support desk and the field team all work in the same OEM CRM without a license each. See the plans on the pricing page, or try the CRM on your own owner records for 7 days, with no credit card.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Automotive OEMs ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.