Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Marketing for Home & Senior Care. Email marketing for home care agencies, written in each language.

AI Marketing gives email marketing for home care agencies and senior living communities without a marketing department: pick the families or referral sources a campaign concerns, and the AI writes it from your knowledge in each reader's language. Only contacts whose consent allows it are mailed, a question in a reply gets an answer, and an interested reply reaches your intake team.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI Marketing · Campaigns

Email marketing for home care agencies: one campaign, a personal mail written for each contact, real Zanus AI screen

Campaigns

An announcement, an invitation or a thank-you goes to the list you pick on one date, and the AI still writes each contact a personal mail.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Send the open-house invitation to families who toured in the last three months.”

Lisa“The invitation will go to families tagged as toured whose last contact was within three months, consent checked. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Home & Senior Care use it

An open house at the community goes to families who toured this spring, with the invitation, the reminder and the thank-you.

A note about your new respite program goes only to discharge planners tagged as referral sources, signed by your liaison.

A daughter replies asking whether respite covers weekends; AI E-mail answers from your knowledge and intake is alerted.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Campaigns and events to segments of your contacts
Templates written from your knowledge, in each customer's language; consent and frequency rules
Replies handled by Front Office, a question gets an answer, an interest gets a follow-up
Results on each customer's record; deliverability report

Add it to AI E-mail or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI Marketing does, for every business ›

Works withAI Follow-up AI Auto-Call Lisa, your AI assistant

What it does

Senior living email marketing to the families it concerns

Events with every mail

An open house, a caregiver support evening or a family webinar gets its invitation, reminder and thank-you, each registration on the record.

Segments from your records

For each home care newsletter, families, referral sources and past clients are filtered by the tags, stages, sources and languages your team already keeps.

A preview per language

Read the campaign in Spanish, Mandarin or Polish before it leaves, so every family reads the same news in words they know.

From your own domain

Campaigns leave from your sending domain, with SPF, DKIM and DMARC checked live until all three read PASS.

Results

Email campaigns for senior living communities, each result on the record

Per family

Delivered, opened, clicked and replied appear on each family's record, beside their calls, chats and booked tours.

Per campaign

Each campaign's totals sit in one place, so the director sees how the open-house invitation did without a spreadsheet.

Sending hours by time zone

Each family receives the mail during their own day, by the sending hours you set for each time zone.

Questions & answers

Email marketing questions from home care agencies

Can we mail only the families who toured our community?

Yes. Filter a campaign by tag, kind of contact, source, country, language, deal stage or the date of the last contact, so an open-house invitation reaches the families who toured and nobody else.

Are families who did not agree to e-mails left out?

Yes. Every family's record holds its opt-in state, and a campaign reaches only the ones who agreed. An unsubscribe is honoured at once and forever, and a frequency rule keeps anyone from being mailed too often.

Can a referral source newsletter for home health go to hospital case managers only?

Yes. Tag your case managers and discharge planners, write the news once, and the campaign goes to that group alone, from your own sending domain, under a sender name they recognise, such as your community liaison.

What happens when a family replies to a campaign?

The reply goes through AI E-mail: a question is answered from your knowledge in the family's language, and an interested reply starts the right follow-up and alerts your team. Everything lands on the family's record.

Does the AI send campaigns without our review?

No. Lisa drafts the campaign from your knowledge and waits for your yes, a person of your team edits it, and a preview in every language shows each version before a single e-mail leaves.

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