Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Hardware & Electronics. The CRM for electronics companies that fills itself

AI CRM is a CRM for electronics companies that writes every owner, integrator and distributor onto one record from the calls, chats, mails and forms: what they asked, the quotes sent, the deals open. It groups people into companies by verified e-mail domain, scores each contact with its reason and opens a deal on the first sales signal.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI CRM · Companies

Companies

Companies form from verified business e-mail domains, with their people, deals, tasks and conversations in one record for your channel manager.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Our contact kinds are end customer, reseller and integrator.”

Lisa“Contact kinds set to end customer, reseller and integrator, to choose on every record. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Hardware & Electronics use it

Three people of one integrator write from the same domain; they become one company, the technical evaluator marked by what he asked.

A request for three hundred units opens a deal that moves to Quoted when the quote goes out.

Your head of sales sorts by READY TO BUY and sees first the distributors who opened a quote this fortnight.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

The record

Reseller CRM for hardware brands, written from the conversations

Contacts from every channel

A name with an e-mail or a phone given on a call, a chat, a form or a demo request becomes a contact by itself, with the source on the row.

Buying committees mapped

Economic buyer, technical evaluator or champion is inferred from what each person asked, and the company line says so when nobody has spoken to the buyer yet.

Health with its reason

Each contact carries a health score from 0 to 100, and its tooltip says why it moved, such as a quote opened or a silent fortnight.

Brief me before the call

One press and Lisa writes a one-page brief from the story: who the reseller is, what he asked, what was sent and what to say next.

Pipeline

B2B CRM for device makers, with deals that move by themselves

Board or list

Deals by stage on a board or a sortable list, filtered by owner and saved as a view for each channel manager.

Weighted forecast

Open deals and the weighted forecast sit above the board, each amount times a probability that blends the stage with the contact's health.

Every move written

Each reseller deal keeps its stage history, when, by whom and why; the AI never moves it back a stage and never closes it as lost.

Questions & answers

AI CRM for Hardware & Electronics: questions & answers

Does the CRM log support calls automatically?

Yes. In the customer records for electronics support, every call, chat, mail and form a contact sends lands on his timeline with its channel, and with AI Phone each call the AI answered is there with its summary, so nobody types after a conversation.

Can the CRM tell a single-unit buyer from a fleet buyer?

The AI verifies the e-mail without sending, visits the website and scores the buyer type, the budget and the competitor risk, each verdict open to your overrule, and business buyers with a verified domain are grouped into a company.

How does the pipeline move for hardware deals?

A deal opens when a quote or a demo is asked for and moves as the buyer acts, through New, Qualified, Demo, Quoted, Negotiation and Won. Only a person marks a deal lost, and the win/loss report shows where deals stall.

Can partners and resellers live in the same CRM?

Yes. As a CRM for electronics distributors and brands alike, it lets you name the kinds of contact you need, such as end customer, reseller or integrator, and the people of approved partner companies appear on their own Resellers tab.

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