Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Marketing for Health Payers. Open enrollment email campaigns for health plans, in every language

AI Marketing sends open enrollment email campaigns for health plans to the members, brokers and employer contacts you filter, written from your approved plan materials in each reader's language. Consent and frequency rules apply to every send, and a reply with a question is answered by the Front Office.

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Zanus AI · AI Marketing · Campaigns
Open enrollment email campaigns for health plans: one date, one list, a personal email for each contact, real screen

Campaigns

Send an announcement or an invitation to the list you pick on one date; the AI still writes each contact a personal email, within your daily limit.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Send the open enrollment reminder to individual members on October 15.”

Lisa“The open enrollment reminder is scheduled for individual members on October 15, in each member's language, under your daily limit. Send it?”

You talk. Lisa sets it up. Applied only on your yes.

How Health Payers use it

1

Individual members whose plan year ends in December receive the open enrollment reminder on October 15, in English or Spanish.

2

Brokers get an update on next year's plan changes, and a broker who replies with a question gets an answer from your materials.

3

New members in January receive a welcome email explaining where to find the provider directory and the nurse line.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

  • Campaigns and events to segments of your contacts
  • Templates written from your knowledge, in each customer's language; consent and frequency rules
  • Replies handled by Front Office, a question gets an answer, an interest gets a follow-up
  • Results on each customer's record; deliverability report

Add it to AI E-mail or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI Marketing does, for every business ›

Works withAI Follow-upAI Auto-CallLisa, your AI assistant

The campaigns

Member email campaigns for every season of the plan year

Open enrollment reminders

Members whose plan year ends get the dates, the changes and a link to book an advisor call, in their language.

Broker update emails

Brokers hear about next year's plan changes before the common renewal dates, and their questions are answered by reply.

New plan year welcome emails

In January new members learn where the provider directory, the drug list and the nurse line are.

Preventive care notes

Reminders about the screenings and the telehealth benefit your plan offers, written in wording your team approved.

Set-up

Multilingual member newsletters in 2 minutes

1

Lisa reads your materials

She reads your plan pages and summaries, so every campaign says what your plan really offers.

2

Connect your domain

Connect your sending domain in AI E-mail; its three sender records are checked live until they pass.

3

Set the pace

Choose the sender name, the reply mailbox, the daily limit and the sending hours for each time zone.

4

Read before it leaves

Try it free for 7 days with no credit card and read every email in every language before it goes.

Questions & answers

AI Marketing for Health Payers: questions & answers

Can AI write open enrollment emails for a health plan?

Yes. The AI drafts each template from your approved plan materials, a person on your team edits it, and a preview shows every language before anything leaves.

Who receives a campaign?

Only the contacts you filter, by tag, kind of contact, language or date of the last contact, and only those whose consent allows it. A frequency rule caps how many marketing emails one person receives.

What happens when a member replies to a campaign?

A question is answered from your knowledge through AI E-mail, interest starts a follow-up, and a complaint reaches a person. The reply lands on the member's record.

Do campaigns leave from our own domain?

Yes. Campaigns go out from your sending domain, with its sender records checked live until all three read pass, at a pace that protects the domain's reputation.

Can members unsubscribe from plan emails?

Yes. An unsubscribe is honored at once and for good: that member never receives marketing email from your plan again.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Health Payers ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.

REAL AI - the whole Front Office is AI, not old software with an AI button.

Awards & trade shows ›
TMCnet Enterprise AI Product of the Year 2026
Visitors meeting Zanus AI live at a 2026 trade show
Hands-on with the Zanus AI demo at a 2026 technology trade show

Give Lisa your website.
She sets up your business in 2 minutes.

Other software makes you learn it. Zanus AI learns your business.
Try it free on your own business — no credit card, per company, never per seat.

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Or call +1 (954) 736-3939 — the AI answers.