Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Sports & Live Events. The sports CRM that fills itself from every channel.

AI CRM is a sports CRM for clubs, teams and event venues that fills itself: every fan, parent, planner, sponsor and corporate buyer who calls, writes, chats or fills a form becomes a contact with the whole story on one record. Deals for suites, rentals and sponsorships open on the first signal, while seat sales and membership billing stay in your own systems.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI CRM · Contacts & Leads

Sports CRM: every contact from every channel in one list, with the source and the status on each row, real Zanus AI screen

Contacts & Leads

Everyone who leaves a name with an e-mail or a phone on any channel lands here, with where they came from; imported people wait in their own tab.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Add Fan, Parent, Sponsor and Corporate buyer as our kinds of contact.”

Lisa“Kinds of contact: Fan, Parent, Sponsor and Corporate buyer, with each person able to belong to more than one. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Sports & Live Events use it

A parent who called about tryouts and later filled the academy form is one contact, with the call and the form on one timeline.

Two people from a sponsor's marketing team write from one domain; they form one company, and its health line says nobody has reached the economic buyer yet.

Before calling a suite prospect, the premium seller presses Brief me and reads one page: what was asked, what was sent, what to say next.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

One record per person

What a sports CRM keeps for clubs, teams and venues

As a CRM for sports clubs, teams and venues, it hears from fans, parents, sponsors and planners on every channel, and each person's record builds itself from those conversations.

Every channel, one list

A name with an e-mail or a phone given on a call, a chat, a form or a mail becomes a contact, with the channel it came from on the row.

The whole story

Calls, mails, chats, quotes, files, tasks and deals sit on one timeline per person, newest first, so nobody asks a sponsor who wrote across multiple channels to repeat themselves.

Checked before you call

The AI verifies the e-mail without sending anything, visits the website and scores the budget and the buyer type; you can overrule each verdict.

Health with its reason

A score from 0 to 100 on each contact, a tooltip saying why it moved, and READY TO BUY for people with signals in the last fourteen days.

Deals that move

A deal opens when a quote or a presentation is asked for and moves as the buyer acts; the machine never moves one back or marks it lost.

Brief me

Press Brief me before ringing a parent or a partner, and Lisa turns the story into one page: who they are, their questions, what was sent and what to say.

Fans, parents, buyers

A CRM for sports teams that fills itself

Contact management that lets your staff manage fan, parent and buyer records without typing them: every channel the Front Office answers writes its people into the same list.

Kinds of contact of your own

Fan, parent, player, sponsor, corporate buyer, planner or vendor: name the kinds your club or venue needs, let one person belong to several, and with AI Marketing aim email marketing at one kind at a time.

Source and status on every row

Mail, form, call, chat, desk or web, and a status from new to quote sent, opened and purchased, so a list of hospitality prospects sorts itself.

Written in their hours

The time zone comes from the country, so the AI's e-mails to an overseas supporters' club wait for seven in the morning to seven in the evening, their time.

Imports reviewed, exports logged

A supporter list from a CSV file waits in Import review and is never auto-called; exports are for Managers only, each one logged with its author.

Sponsors and corporate buyers

Sponsors and corporate buyers in a sports club CRM

Companies built from domains

People with a verified business address at the same domain become one company, with their people, deals, tasks and conversations in one record.

Roles from what they asked

Economic buyer, technical evaluator or champion: each person's role is read from their questions and shown beside their health and engagement.

The empty chair

When nobody has spoken with the person who signs off the sponsorship, the company's health line says so before your team sends the proposal.

One timeline per account

Every person at a sponsor or a corporate client, every deal and every task sit on one combined timeline, with a deal plan for the account.

Suites, rentals, sponsorships

A CRM for event venues with deals that open and move by themselves

A board by stage

New, Qualified, Demo, Quoted, Negotiation, Won and Lost, as a board or a list, filtered by owner and saved as a view of your own.

The weighted forecast

Open deals, the pipeline and a forecast that weighs each amount by a probability blending the stage with the contact's health score.

Every move written down

The stage history keeps when a deal moved, who moved it and why, so the partnerships lead sees how each sponsorship got where it is.

Won, lost and why

Won closes the sale and Lost asks for the reason; the win and loss report reads amounts, lost reasons and the days spent in each stage, showing where your sales process stalls.

A week at the club

A day with a sports team CRM

Monday morning

Sort by READY TO BUY: the companies that opened a suite quote or watched a presentation in the last two weeks come first, with the reason under each name.

Before a sponsor call

Ask Lisa to brief you on the sponsor and read one page: what they asked, what was sent, the open deal and the next thing to say.

A quiet hospitality deal

Ask which quoted deals have been silent for a week; the list returns with each contact's health and the follow-up plan running for them.

A parent says stop

Tell Lisa to pause all marketing to that parent; she shows the before and after, and every scheduled step waits until you resume.

After a renewal meeting

The meeting with a sponsor's team lands on the company's timeline, and the deal moves forward the moment their quote is opened, with the reason written down.

A hospitality lead from abroad

A buyer from another country who chatted about a suite becomes a contact in their own time zone, and the AI's e-mails wait for their working day.

Compare

Sports CRM compared: a spreadsheet, a CRM you fill in, AI CRM

What the club needs	A spreadsheet	A CRM you fill in	AI CRM
A parent who called, then filled a form	Two rows, if anyone typed them	One record, if someone merges it	One contact:: the call and the form on the same timeline
A sponsor with three people writing	Three names in three tabs	A company typed in by hand	One company by itself:: formed from the verified domain, with roles inferred
A suite quote that went quiet	Noticed at the end of the month	A reminder a rep set	The deal's health:: the reason it dropped and the plan running
The weighted forecast	A formula someone maintains	As good as the data typed in	Computed for you:: each amount times a probability from stage and health
Who exported the fan data	Nobody knows	Depends on the settings	Logged:: Managers only, each export with its author

2 minutes

Set up your sports CRM in 2 minutes

Nothing to type

From the first call, chat, form or mail, every fan, parent and buyer who leaves a name and an e-mail lands in Contacts & Leads.

Your kinds of contact

Tell Lisa the kinds of contact your club or venue uses and the trades you sell to; she shows the change before you apply it.

Your stages and fields

Keep the deal stages or rename them, and add fields such as seats requested or sponsorship level: text, number, date or choice.

Read the week

Run it on your own contacts for 7 days and read every person it captured and every deal it opened.

Questions & answers

Frequently asked questions about a sports CRM

What is a sports CRM?

Sports CRM software is customer relationship management for clubs, teams and venues: one record per fan, parent, sponsor or buyer, with every conversation and deal on it. AI CRM fills that record itself from the phone, the chat, e-mail and web forms, so the people selling suites or sponsorships read the story instead of typing it.

What is the best CRM for sports teams?

The one your staff keep up to date. Many sports clubs keep fans in the ticketing system, sponsors in a spreadsheet and calls in nobody's notes, so the tools teams use never meet. AI CRM joins those conversations for every channel the Front Office answers, priced per company, beside the ticketing system you already use.

Does AI CRM sell season tickets or bill memberships?

No. It is not ticketing or sports management software: ticket sales, season-ticket billing and memberships stay in the systems your club runs. AI CRM keeps the people and the conversations, such as who asked about renewing or wants a suite, and with AI Marketing added your team sends renewal reminders by e-mail to the holders it chooses.

Can it track sponsors and corporate partners?

Yes. People with a verified business address at the same domain form one company record by themselves, with their deals, tasks and a combined timeline. Each person's role, economic buyer, technical evaluator or champion, is inferred from what they asked, and you can edit or merge the record.

How do fans and parents get into the CRM?

By giving a name with an e-mail or a phone on any channel: a call, a chat, a form, a mail or a demo request. The source stays on the row, anonymous chats stay out of the list, and each person's time zone comes from their country.

Can we import our existing supporter list?

Yes, as a CSV file. Imported people wait in Import review until someone accepts them one by one, and they are never auto-called. Exports of contact data are reserved for Managers, and each one is logged with the name of the person who made it.

How do deals open for suites, rentals and sponsorships?

On the first sales signal, such as a quote or a presentation asked for. The deal then moves through New, Qualified, Demo, Quoted, Negotiation and Won as the buyer acts, and only a person marks a deal lost, with the reason written down.

Can the CRM keep calls with fans and parents?

With AI Phone added, every call lands on the contact's timeline. Recording starts switched off; turn it on and the call register holds each recording with its transcript, while the AI can warn callers that the line may be recorded.

What is the health score on a contact?

A number from 0 to 100 on each contact, with a tooltip that says why it moved, so fan engagement can be read at a glance. READY TO BUY puts first the people with buying signals in the last fourteen days, such as a quote opened or a presentation watched.

Can a fan be taken off marketing?

Yes. Tell Lisa to pause all marketing to a person, email campaigns included, and she shows the before and after; every scheduled step holds until you resume it, while a reply your staff write by hand still goes out.

Can we add fields of our own, such as seats or sponsorship level?

Yes. Contacts, companies and deals each take custom fields, as text, a number, a date or a choice, so a suite deal can carry the seats requested and a sponsor its level. The deal stages can keep their shipped names or take yours.

How is the sports CRM priced?

Per company, never per seat, so the box office, group sales and partnerships share one subscription, at small clubs and large venues alike. The plans are on the pricing page, and a 7-day trial on your own contacts needs no credit card.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Sports & Live Events ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.