Winner CES 2026 · ISE 2026 · TMCnet 2026

AI Front Office for Consumer Brands. An AI receptionist for consumer brands, shoppers to retail buyers

Zanus AI is an AI receptionist for consumer brands that answers the number on your packaging, the website chat, your inboxes and web forms, day and night. Owners get answers from your approved copy, and each injury, burn or fire report goes straight to the person you named, by the rule you set in the first 2 minutes.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI Phone · real screen
AI Phone for Consumer Brands — real Zanus AI screen
AI PhoneSee how it works ›

You talk. Lisa sets it up.

You“Any call about a burn, a fire or an injury goes straight to quality.”

Lisa“Calls that mention a burn, a fire or an injury now go straight to your quality department, with the reason told first. Apply?”

Any setting, in any module · applied only on your yes

Start with the one thing you need. Add more anytime by asking Lisa.
The whole Front Office ›  ·  All industries ›

Consumer Goods Brands

Who reaches you

Who the AI answers for Consumer Brands

  • Owners stuck on setup, a filter change or an error light
  • Shoppers asking where to buy, which size or which shade
  • Customers with a missing part, a damaged delivery or a repair
  • Category managers and retail buyers with a purchase order
  • Boutiques, salons and gift shops applying to carry your line
  • Callers reporting a product that burned, smoked or hurt someone

What it does

What an AI receptionist for consumer brands handles

One front office answers every door owners, shoppers and retail buyers use, from the copy you approve, so the customer experience matches on the phone, the chat and the mail, and customer interactions land on one record your care and trade teams work from.

Answers the number on the pack

As an AI phone receptionist, it picks up the care line printed on your packs and manuals on the first ring, 24/7, with no phone menu, and callers explain the problem in natural language, in their own words.

Sends each caller to the right desk

Consumer care, parts and returns, trade sales and quality each become a department, and you choose whether AI agents answer it alone, answer first or step in after your people, in the caller's language.

Answers shoppers on your site

The website chat answers in real time by text or voice from your manuals and care guides, opens the product page it talks about and shows the picture a shopper asks to see.

Opens the case with the facts

A ticket carries the conversation, the product named, when it was bought and what was tried, so your care agent reads the story instead of asking for it again.

Runs warranty repair returns

The troubleshooting goes out first; when a product must come back, the return waits for a person's approval, and the AI writes the instructions, the repair quote and the tracking e-mail.

Quotes your retail accounts

Opening orders and e-mailed purchase orders are priced from your list by code and checked line by line, then wait under Awaiting your yes before a buyer sees them.

The day

A virtual receptionist for consumer brands, from first light to midnight

7:10 AM, an error light

An owner calls before work because the espresso machine flashes its descale light. The AI walks her through the steps in your manual, and AI Tickets e-mails them with your video.

10:30 AM, the trade inbox

A category manager e-mails a purchase order for the spring range. It is read and checked against your list, and the one line priced under it waits with a plain question for your trade desk.

1:00 PM, the hour after the ad

Your spot runs on daytime television and the call volume on your care line jumps. The inbound calls are answered on the first ring with no hold queue, and where-to-buy questions get your stockist list.

4:40 PM, a toaster that smoked

A caller says the toaster gave off smoke. The AI does not answer it: your quality lead hears who is calling and why before the call connects, and the transcript lands on the record.

9:20 PM, a missing hardware bag

A bookcase arrives without its screws. The chat asks for the order number and the model once, opens one ticket for fulfillment and tells the buyer when to expect your answer.

11:45 PM, a boutique applies

A gift shop fills in your become-a-stockist form. Its e-mail and website are checked, the line sheet leaves by private link, and your trade desk is told before it opens.

Real screens

Inside an AI front office for consumer brands

Real Zanus AI screens with demo data on them, framed for a consumer brand: calls handed to your team, the website chat, the mail desks, tickets from every channel, repair returns, the knowledge tree and purchase orders checked.

AI receptionist for consumer brands: calls handed to your team, announced with who is calling and why, real Zanus AI screen
Forwarded calls When a caller needs a person, such as for a safety report, the AI tells your colleague who is calling and why, and the pickup time is kept.
Virtual receptionist for consumer brands: the website chat greets by page and answers from your site, real Zanus AI screen
Website chat The chat greets each visitor by the page they are reading and writes the answer from your own website and knowledge, by text or voice.
AI for consumer brands: on each mail Lisa proposes a desk and a draft answer, with Do it beside it, real Zanus AI screen
Mail desks On every e-mail Lisa says what she would do, such as passing it to the trade desk with a draft, and you press Do it or Not this one.
CPG customer service: every ticket with when it came in, who asked, department, channel and priority, real Zanus AI screen
Tickets Every ticket with when it came in, who asked, the department, the question, the channel and the priority, from calls, chats, mail and forms.
Consumer care automation: each repair return in its stage, from pending to paid and closed, real Zanus AI screen
Repair returns From pending and arriving to repair, payment and closed, every return sits in its stage with its tracking number, approved by a person first.
AI front office for consumer brands: one tree of facts, rules, pages and pictures the AI answers from, real Zanus AI screen
Knowledge Your company's facts, the rules the AI follows, the pages it answers from and the pictures it can show, in one place your team can read.
AI receptionist for consumer brands: two retail purchase orders read, one held on a price, one ready, real Zanus AI screen
Purchase orders Two retailer purchase orders after the AI read them: one waits for a person over a price off your list, the other cleared every check.

Compared

AI for consumer brands next to voicemail, a call center and your own team

Five moments of a brand's week where customer satisfaction and customer engagement are won or lost, and what happens to each one with the ways consumer care is covered today.

What the brand needsVoicemail and a phone menuAn outsourced call centerYour care team aloneZanus AI
An owner calls at 7 AM about an error lightHeard after the team logs inA script read, then a callbackRinging until someone is freeAnswered on the first ring:: the checks from your manual, then the steps by e-mail
A caller reports a product that smokedA recording heard hours laterLogged by an agent who does not know the lineTaken by whoever picks upPut through to your safety contact at once:: or written down for that person with the callback number
A retail buyer e-mails a purchase orderNot a phone matterOutside the contractRetyped between callsRead and checked against your list:: a quote at your prices, or one question for the trade desk
A shopper asks where to buy in her townNo answer at allA store locator link read outAnswered when someone is freeAnswered from your stockist list:: with your product page opened in the chat
What the next agent knowsWhatever was on the tapeWhat the agent typedWhat someone rememberedThe transcript and summary:: on the customer's record beside tickets and returns

Guardrails

What stays with your consumer care, quality and trade teams

A consumer brand answers for what it says about its products, so consumer care automation stays inside the copy you approve and everything else is handed to a person.

Injury, burn and fire reports

A caller or a chat visitor who reports an injury, a burn, smoke, a shock or a fire is put through to the person you named, or written down for them at once; the AI does not answer the report itself.

Health and nutrition claims

Ingredients and allergens are read from the label text you approved, as written. Whether a product suits a diet, a pregnancy, a child or sensitive skin is never claimed unless your copy says so.

Warranty coverage

The AI states what a warranty covers only when your own policy text in the knowledge says it. Every request is collected for your team, and coverage is a person's decision.

Refunds and replacements

The software never decides a refund, a replacement or a credit. A return waits as pending until a person approves it, and the AI writes the e-mails your team reads and sends.

Prices and trade terms

Wholesale prices are read from your list by code. A better price, longer terms or an exclusive territory goes to your trade desk, and any revision waits for your yes.

Recalls, regulators and the press

Questions about a recall, a regulator, legal action or a journalist's request go to the person you named, with the caller's words written down; the AI makes no promise about them.

Set-up

Set up an AI receptionist for consumer brands in 2 minutes

1

Forward the care line

Forward the number printed on your packs, manuals and website to your Front Office number. AI answering starts with the next call, with no porting and nothing to reprint.

2

Let Lisa read your site

Lisa, your virtual assistant for set-up, reads your product pages, manuals and care guides, then asks what the site leaves out: your product lines, care hours, languages and stockist list.

3

Name your desks and safety contact

Tell Lisa your departments and who answers each, and name the person who receives every injury, burn or fire report. She shows each change before you apply it.

4

Call your own line

Ring your care line with a setup question, then say a product smoked and hear the handover. Run the 7-day free trial, no credit card, and read every call it took.

Questions & answers

Questions consumer brands ask about an AI receptionist

What is an AI receptionist for consumer brands?

It is software, built on artificial intelligence, that answers the calls, chats, e-mails and web forms a consumer goods company receives, the way a trained consumer care desk would. Zanus AI picks up on the first ring, 24/7, answers from your manuals, care guides and policies, opens the ticket or the return, routes trade calls to your sales desk and writes every conversation onto the customer's record.

Can AI handle CPG customer service?

Yes, for the frequently asked questions a CPG customer service desk answers all day: where to buy, how to set up or clean a product, which spare part fits, where a direct order or a return stands. The AI receptionist answers them by phone, chat and e-mail from what you approved, and passes everything that needs judgment to your people with the conversation attached.

What happens when a caller reports an injury, a burn or a fire?

The AI does not answer the report. You name the department or the person who receives safety reports, and the call is put through at once, with your colleague told who is calling and why before it connects. When nobody can be reached, the AI takes the message, reads the callback number back digit by digit and files it for that person.

Will the AI make health or nutrition claims about our products?

No. It answers from your approved copy only: ingredient and allergen lists as published, care instructions, manuals and policies. Whether a snack suits a diet or a cream suits sensitive skin is not something it decides; when your copy does not say it, the AI says so and offers your consumer care team.

Does the AI tell owners what the warranty covers?

Only what your own policy text in the knowledge says, as you wrote it. Coverage is never decided by the AI: the request is collected with the product, the order and what happened, and your team approves or refuses the return. When no policy text answers the question, the AI offers a person instead.

Can retail buyers and consumers reach different teams?

Yes. Consumer care, parts and returns, trade sales, quality and press can each be a department, answered AI only, AI first or your people first. A category manager asking about a purchase order reaches your trade desk, while an owner asking how to descale a machine is answered by the AI from your manual.

Can we keep the phone number printed on our packaging?

Yes. You forward the care line to your Front Office number and the AI receptionist answers from the next call, so nothing printed on a pack, a manual or a shelf tag has to change. Porting is optional, and a new local number is available if you want a separate trade line.

Can the AI tell shoppers where to buy our products?

Yes, from the stockist list and the store pages you put in its knowledge. It names the retailers your list gives for the shopper's area or opens your own product page in the chat, and with your online store connected it also searches that store's products when a shopper asks.

Does it answer in Spanish and other languages?

Yes. The AI voice on the phone answers in the caller's language, and the website chat works in multiple languages, 40 in all, by text or by voice, so an owner calling in Spanish or a shopper writing in Korean gets the same setup and care answers as your English pages, written onto the record.

How does Zanus AI handle consumer data and consent?

Marketing e-mails go only to contacts whose consent allows it, an unsubscribe is honored at once and for good, and Auto-Call dials only numbers people gave you. Exports of customer data are for managers and logged with their author. The settings are built to be compatible with the privacy rules your brand follows; your counsel decides what those require.

How much does an AI receptionist cost for a consumer brand?

Zanus AI is priced per company, never per seat, so the AI receptionists of consumer care, the trade desk and quality share one subscription. You choose the modules your brand needs and add others later. Pricing sits on the pricing page, with no figure typed here; the Front Office trial lasts 7 days and asks for no credit card, while Auto-Call starts with your first paid plan.

How long does set-up take for a consumer brand?

The care line answers in 2 minutes: forward it and the AI takes the next call. Then tell Lisa your product lines, care hours, departments and the person who receives safety reports. She reads your website and manuals first, and shows every change before and after you approve it.

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.

REAL AI - the whole Front Office is AI, not old software with an AI button.

Awards & trade shows ›
TMCnet Enterprise AI Product of the Year 2026
Visitors meeting Zanus AI live at a 2026 trade show
Hands-on with the Zanus AI demo at a 2026 technology trade show

Give Lisa your website.
She sets up your business in 2 minutes.

Other software makes you learn it. Zanus AI learns your business.
Try it free on your own business — no credit card, per company, never per seat.

TRY IT FREE NOWNo credit card · Ready in 2 minutes

Ready to buy? See plans & pricing ›

Or call +1 (954) 736-3939 — the AI answers.