FRONT OFFICE AI FOR MEDTECH — THE COMPARISON
Device makers, diagnostics companies, DME suppliers and distributors are sold one of two models: commercial software your service desk and reps operate, or AI agents you assemble and configure per channel. No logos needed, because the same packaging habits dominate the market. Front Office was built on three different principles — and every answer to purchasing, biomed or a patient comes from your approved documents only; complaints and clinical questions go to your people.
Try it free 7 days on your own business · no credit card · per company, never per seat
REAL AI - the whole Front Office is AI, not old software with an AI button. Give it your website: it learns your company, works from your approved knowledge and gets better with every answer you approve.
Live on this site right now — the assistant in the corner is the product · Award-winning AI — CES · ISE · TMCnet

One dashboard doing the jobs the others only track.
Across most of the market, every hire raises the software bill — the price follows your headcount, not the work getting done.
Credits, "AI actions", per-conversation fees, usage tiers. On many platforms the AI arrives as a second bill on top of the seats.
Enrich, draft, score, summarize, coach — designed to make YOUR people faster. Newer autonomous agents go further, but are typically configured per channel and priced per usage.
Fourteen device business jobs, three delivery models. The difference isn’t whether a capability exists somewhere — it’s what you must assemble, license and operate to get it. Descriptions reflect typical published product models, Aug 2026.
| The job | Traditional CRM model | Agent & copilot platforms | Zanus Front Office |
|---|---|---|---|
| Answer the order and support lines 24/7 | Your service desk answers, with a commercial suite and a contact-center phone system | Configure a voice agent, channels and usage separately | ✓ Built in — order status, lead times and setup steps from your approved documents, 40 languages, nights included |
| Answer “where is my order?” | A rep looks it up in the ERP and calls back | An order-tracking agent you connect and maintain per channel | ✓ Answered in the conversation from your order and stock information; the touch written to the account record |
| Book the case coverage | A text-message chain between coordinator and rep | Agent invokes calendar actions you connect | ✓ Booked inside the call — set, loaner and rep in the right territory calendar; the 6 AM change handled |
| Take the 6 AM equipment-down call | Voicemail until the desk opens | Possible if you build the workflow | ✓ Filed and dispatched by your rules: service request, loaner offered, technician booked — before the first run |
| Capture the complaint said in passing | Whoever hears it fills a form later, if they recognize it | A form the agent can open if you build the trigger | ✓ Recognized in any channel: intake captured complete, routed to quality at once — never assessed by the AI |
| Work the evaluation request or DME referral | Routed to a rep’s or intake clerk’s queue | Scored and handed to a person | ✓ Answered in minutes: qualified, booked with the right specialist, referral source informed, missing document chased |
| Send the quote at contract price | A separate configure-price-quote module your reps operate | Agent invokes processes you configure | ✓ Native: from your contract and tier price lists, approval chain enforced, chased until purchasing decides |
| Run resupply and renewals | Templates your staff trigger from a report | AI drafts; sending policies vary | ✓ Sequences you approve on the eligibility cycle, use confirmed before anything ships, stopped when a person should call |
| Handle returns and loaner swaps | Usually a separate service product and seats | Support agents configured separately | ✓ Filed complete — account, product, lot or serial — authorization and label sent by your rules, nights too |
| Brief the service manager | Dashboards you open and read | A to-do list for reps | ✓ A did-it-for-you list: overnight order calls, complaints filed, cases booked, the three accounts needing you |
| Train the new service-desk hire | Weeks of shadowing on product families and contract rules | Not the product’s job | ✓ Role-play on your own procedures — complaint intake included — on the line in days |
| Keep clinical questions with clinicians | Depends on who picks up | Best effort, disclaimers apply | ✓ Your rules: clinical questions to specialists, device use only from the approved instructions, every time |
| Call your customers before they call you | Reminder calls made by staff when there is time; otherwise a text | Build an outbound flow, connect telephony, meter the minutes | ✓ Auto-Call: an event, a funnel or a list triggers the call; the AI announces or converses, on your rules — Hi Dr. Kim, this is Veridian Medical Devices: the scheduled maintenance for your unit is confirmed for Monday at 8. |
| The bill | Per seat; grows with every rep and desk hire | Per seat and/or per usage: credits, actions, conversations | ✓ One plan, chosen by outcome — your accounts and patients are never counted or charged |
Because the comparison is about the model, not the logo. Commercial software your desk and reps operate plus metered AI is the norm across the market; naming brands adds nothing. If you are evaluating a specific suite, ask the chat — it compares us to any vendor you name, point by point, from their published pages.
Every description of other models comes from typical published product pages, read August 2026, and describes what a device business must assemble, license and operate to get the job done. Where a vendor differs, the chat will show you.
No. Your ERP stays the order record, your complaint-handling system the quality record, your service-management system the dispatch record; the Front Office is the system of work in front of them. Calendars sync natively; connectors, webhooks and a read-only API feed what you authorize.
Give it your website. It learns your company. Then call it, chat with it, e-mail it — and decide. Nothing to install, nothing to cancel.
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Comparisons on this page reflect publicly available product and pricing information, verified Aug 30, 2026. Trademark notice in the footer below.