Winner CES 2026 · ISE 2026 · TMCnet 2026

AI CRM for Agriculture. The agriculture CRM that writes every grower call down

AI CRM is an agriculture CRM that fills itself: every grower, dealer, buyer and rep who calls, chats, writes or fills a form becomes a contact with the whole story on one record. Deals open on the first quote or demo request and move as the farm acts, while your people keep every decision.

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7 days free · per company, never per seat · nothing to install

Zanus AI · AI CRM · Contacts & Leads

Agriculture CRM: every grower, buyer and rep from calls, chats, forms and mail in one list, real Zanus AI screen

Contacts & Leads

Everyone who leaves a name with an e-mail or a phone lands here with the channel they came from, and imported lists wait in their own tab.

Easy setupSet up everything just by talking to Lisa AISee how ›

You“Add acres, main crop and machines run as fields on every farm contact.”

Lisa“I'm adding three fields to contacts: acres as a number, main crop as a choice and machines run as text. Apply?”

You talk. Lisa sets it up. Applied only on your yes.

How Agriculture use it

A hired operator orders a bearing from the cab; the order lands on the farm's record beside the owner's open seed quote.

The location manager sorts by READY TO BUY in January and sees which farms opened an early-order quote this week.

Before calling a grain buyer back, the salesperson presses Brief me and reads one page: what was asked, sent and promised.

REAL AI - the whole Front Office is AI, not old software with an AI button.

What’s included

Every person and company qualified from the conversations, health score with its WHY, gauges, photo, LinkedIn; nothing typed by your staff
Deals with stages, probability and expected close, created and moved by the events themselves: lead qualified → demo → quote → won
Tasks and to-dos assigned to your people, from the AI or by hand, with reminders; calls, meetings and notes logged on the record
Your own fields on contacts, companies and deals; saved views; tags and segments; record ownership
Pipeline forecast weighted by probability; win / loss review; "ask your pipeline" in plain language
Basic contacts and companies stay in every Front Office, this item adds the qualification, the pipeline and the forecast

Add it to any contact channel — AI Phone, AI Webchat, AI E-mail or AI Web Forms — or get it inside a solution · See pricing › · Per company, never per seat.

Everything AI CRM does, for every business ›

Works withAI Phone AI Webchat AI Web Forms AI Demo AI Quoting AI Booking AI Follow-up AI Tickets AI Returns & Warranty AI Calls Transcripts AI Marketing

What it does

An agriculture CRM that fills itself from every grower conversation

Most generic CRM systems wait for a salesperson to type after a long day on the road between farms. AI CRM is written by the front office itself, as it answers.

Every grower becomes a contact

A name with an e-mail or a phone, given on a call, a chat, a web form, a mail or a demo request, becomes a contact by itself, with its source on the row.

The whole story on one record

All the customer information sits there: quotes, files, deals, tasks and a timeline of every call, chat, mail and form, newest first, so the counter and the salesperson read the same farm history.

Lead scoring before the call

The AI checks the e-mail without sending anything, visits the website and scores the buyer type, the budget and whether the contact looks like a competitor; you can overrule each verdict.

A health score with its reason

Each farm contact carries a health score from 0 to 100, and its tooltip says why it moved, such as an early-order quote left unopened for two weeks.

Deals that keep themselves

A deal opens when a grower asks for a quote or a demo and moves forward as he opens it, watches it or pays; a person decides when it is lost.

Brief me before every call

One press on Brief me and Lisa writes a one-page brief from the record: who the grower is, what he asked, what was sent and what to say next.

Farms and their people

CRM for agribusiness: farm accounts and who decides

Kinds of contact you name

Grower, dealer, grain buyer, crop consultant or rep: you name the kinds of contact your business needs, and one person can belong to several types of business.

Companies from verified domains

People writing from the same verified business address become one company with its deals, tasks and combined timeline; you can edit a company or merge two records.

Who decides, read from questions

Economic buyer, technical evaluator or champion: each person's role is inferred from what he asked, so the salesperson sees who signs for the order and who checks the specs.

The empty chair

When nobody has talked to the person who decides yet, the company's health line says so, and your salesperson knows whom to reach before the quote goes out.

Sales pipeline

A sales pipeline for agriculture companies that moves with the grower

The board follows what the farm does, not a reminder stuck on a salesperson's desk.

Board or list, by stage

New, Qualified, Demo, Quoted, Negotiation, Won and Lost, shown as a board or a sortable list, filtered by owner and saved as a view for each store.

The forecast above the board

Open deals, the pipeline total and a weighted forecast that blends each deal's stage with the contact's health score, ready for the Monday sales meeting at the dealership.

Every move written down

The stage history keeps when a deal moved, who moved it and why; the software never moves a deal back and never marks a seed or machine deal lost on its own.

Won, lost and why

Lost asks for the reason, and the win and loss report shows the amounts, the lost reasons, the days in each stage and where deals stall during the season.

The ag year

Agricultural CRM moments from early-order to harvest

Early-order in January

Sort by READY TO BUY and the farms that opened a seed quote, watched a demo or replied in the last two weeks come first, each with its reason under the name.

Before the pre-season visit

Ask Lisa to brief you on a farm and read one page: the planter inspection booked, the parts quoted last fall and the deal still open on the board.

A buyer goes quiet

Ask which quoted deals have been silent for a week; the list comes back with each contact's health and the follow-up plan already running for that buyer.

A grower says stop

Tell Lisa to pause all marketing to one farm; she shows the before and after, scheduled steps hold until you resume, and a reply you write by hand still goes out.

One record

A CRM for agriculture companies with calls, mail, chat and quotes

Calls with their transcript

With AI Phone every call lands on the grower's timeline; switch recording on and each call also keeps its recording and transcript in the call register.

Mail, chat and web forms

Every mail, chat and form a contact sends appears on the timeline with its channel, and each reply is read and filed with what it meant for the deal.

Quotes and orders

A parts or seed quote sent, opened or paid moves the contact's status and the deal's stage, and the quote itself is one click away from the deal.

Tasks and the TO DO desk

Tasks you create sit beside the replies to answer, the calls due and the drafts to review, each line showing the grower's own local time.

Where it stops

What this agricultural equipment CRM leaves to your other systems

Unlike CRM solutions built for farm management, AI CRM is the record of the customer relationship, made to sit beside the systems your business already runs.

Not farm management

Field records, crop plans, yields, spray logs and agronomy recommendations are not kept here; the CRM holds the conversations and promises around each sale.

Not grain accounting

Grain contracts, commodity positions, cash bids, settlements and scale tickets stay in your grain system; a grower's question about them is filed for the grain desk.

Not your dealer or ERP system

Invoicing, work orders, manufacturer warranty claims and accounting stay in the dealer or ERP software you run; AI CRM is the front-office record beside it.

Not a source of advice

Product answers come only from your approved knowledge, and agronomic, chemical-application or veterinary questions go to the qualified person on your team.

Compared

A spreadsheet, a CRM you fill in, or an AI CRM for agriculture

What you need	A spreadsheet	A CRM you fill in	Separate phone, chat and mail tools	AI CRM
A new grower from a call or a form	Typed in when someone remembers	Typed in by the salesperson	Kept in each tool apart	A contact by itself,: with the source on the row
What the farm asked last season	A cell of notes	What the rep wrote after the visit	Scattered across inboxes and call logs	One timeline: of every call, chat, mail and form
The deal after a seed quote	A colour on a row	Moved by hand	Not tracked	Opened and moved: as the grower opens, accepts or pays
Which farms are slipping	Nobody knows until spring	A report someone builds	Not visible	A health score,: with the reason it moved
Ready before the season	A template to build	Fields, stages and imports first	Several tools to connect	Ready in 2 minutes,: filled from the first conversation

Set-up

Set up the agriculture CRM in 2 minutes

Nothing to type on day one

Every call, chat, form or mail that gives a name and an e-mail lands in Contacts & Leads from the first day; last season's spreadsheet waits in Import review.

Your kinds of contact

Tell Lisa you sell to growers, custom applicators, grain buyers and dealers; she fills the settings and shows the change before you apply it.

Your stages and fields

Keep the deal stages as shipped or rename them, and add fields such as acres, main crop or delivery area to contacts, companies and deals.

Seven days on your growers

Run the free trial for 7 days with no credit card, and read every contact it captured and every deal it opened when the week ends.

Questions & answers

Agriculture CRM: frequently asked questions from dealers and grain buyers

What is an agriculture CRM?

An agriculture CRM is the CRM software that businesses selling to farms, such as dealers, input suppliers, grain buyers and AgTech firms, use to manage customer relationships with growers. AI CRM keeps every grower, buyer and rep on one record with every call, chat, e-mail, form, quote and deal, and it fills itself from the conversations your front office already has.

What does CRM stand for in agriculture?

CRM stands for customer relationship management, the same as in any trade. In agriculture it means keeping the farms you sell to, their people, what they bought, what they asked and what is still open in one place, so the counter, the salesperson and the office read the same story.

Is AI CRM a farm management system?

No. A farm management CRM tracks fields and crops; AI CRM tracks people and conversations, the customer side of your business: contacts, farm accounts, quotes, deals, tasks and follow-ups. Field records, crop plans, agronomy, grain contracts, commodity positions, settlements and invoicing stay in the systems built for them.

Can an agricultural equipment CRM track the machines a farm runs?

As fields you add, yes. Contacts, companies and deals take fields of your own, text, number, date or choice, so machines run, acres or main crop sit on the farm's record. Stock and inventory management live in AI Inventory, not in the CRM: the machines you sell or rent, with their meter hours and serials.

How do growers get into the CRM without anyone typing?

Anyone who gives a name with an e-mail or a phone on a call, a chat, a web form, a mail or a demo request becomes a contact by themselves, with the source on the row. A spreadsheet of last season's growers can be imported and waits in Import review until you accept it.

Can the CRM group the people of one farm or company?

People who write from the same verified business domain become one company by themselves, with its deals, tasks and combined timeline. You can edit a company record and merge two of them, so a seed company or a co-op that appears twice becomes one account.

Does the agriculture CRM have a sales pipeline?

Yes. Deals open on the first sales signal, such as a quote or a demo request, and move through New, Qualified, Demo, Quoted, Negotiation, Won and Lost as the grower acts. The board shows the open total and a weighted forecast, and only a person marks a deal lost, with its reason.

Can I find the farms going quiet before spring?

Yes. Each contact carries a health score from 0 to 100 with the reason it moved in its tooltip, and you can ask Lisa which quoted deals have been silent for a week. The answer lists each farm with its health and the follow-up plan running for it.

Does the CRM record phone calls with growers?

Add AI Phone and each call the AI picks up is filed on the grower's timeline, transcript and summary included. Switch call recording on and each call keeps its recording as well. Recording is off as shipped, and callers can be told that the call may be recorded.

Can we send campaigns to segments of farms?

Yes, with AI Marketing on top. A campaign filters the same records by tag, kind of contact, source, country, language, deal stage or the date of the last contact, and only contacts whose consent allows it are mailed. Each reply lands back on the farm's record.

Who may export our grower list?

Only Managers. Every export of customer data is logged with its author, and imported leads are never auto-called, so the list your stores built over many seasons does not leave the business without a trace.

How much does an agriculture CRM cost?

AI CRM is priced per company, never per seat, so the counter, the shop, the salespeople and the office all work in it. The plans are on the pricing page, and the 7-day free trial runs on your own growers with no credit card.

Keep exploring

Where next?

Start with the one thing you need. Add more anytime by asking Lisa.
AI Front Office for Agriculture ›

Award-winning AI

Winner at CES 2026, ISE 2026 and TMCnet Enterprise AI Product of the Year.