FRONT OFFICE AI FOR CONSUMER GOODS — THE COMPARISON

Compare us to anything a brand is offered.

Brands are sold one of two models: a commercial suite with a service console your consumer-care reps operate and a CRM your key-account team maintains, or AI agents you assemble and configure per channel and per market. No logos needed, because the same packaging habits dominate the market. Front Office was built on three different principles — and every answer to a consumer or a buyer comes from your approved product knowledge only.

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Try it free 7 days on your own business · no credit card · per company, never per seat

REAL AI - the whole Front Office is AI, not old software with an AI button. Give it your website: it learns your company, works from your approved knowledge and gets better with every answer you approve.

Live on this site right now — the assistant in the corner is the product · Award-winning AI — CES · ISE · TMCnet

Zanus Front Office dashboard — the AI at work

One dashboard doing the jobs the others only track.

Three habits of the market — three different principles here

1 · Pricing scales per seat

Across most of the market, every hire raises the software bill — the price follows your headcount, not the work getting done.

2 · The AI is often metered on top

Credits, "AI actions", per-conversation fees, usage tiers. On many platforms the AI arrives as a second bill on top of the seats.

3 · Most AI was built to assist teams

Enrich, draft, score, summarize, coach — designed to make YOUR people faster. Newer autonomous agents go further, but are typically configured per channel and priced per usage.

Front Office was designed from the start on three different principles: one integrated product, priced by plan — not by seat-math · the AI performs complete front-office workflows, not only assists them · every answer grounded in your approved knowledge, with Protection capping the spend.

The scoreboard: how each model delivers the job

Fourteen brand jobs, three delivery models. The difference isn’t whether a capability exists somewhere — it’s what you must assemble, license and operate to get it. Descriptions reflect typical published product models, Aug 2026.

The job	Traditional CRM model	Agent & copilot platforms	Zanus Front Office
Answer the number on the pack 24/7	Your consumer-care reps answer, with a service console and a contact center	Configure a voice agent, channels and usage separately	✓ Built in — where to buy, setup, warranty, 40 languages, nights and launch week included
Answer “is it nut-free?” or “does it fit my model?”	A rep looks it up in the PIM and replies later	An agent you train and maintain per product line	✓ Grounded in your published ingredient lists, spec sheets and manuals; no source, no claim
Tell the shopper where to buy	A store-locator link on the website	Possible if you connect the data and build the flow	✓ In the conversation: the nearest stockist or your own store, from your list
Walk the owner through setup and care	A PDF manual and a long call	A retriever project per product line	✓ Explainers per model behind the QR code, live questions answered from your manuals only
Register the warranty and file the claim	A web form, then “please send the receipt again”	Support agents configured separately	✓ Filed complete — receipt, serial, photos, retailer — label sent, rules applied, nights too
Answer the stockist application	Lands in a shared inbox for the key-account rep	Scored and handed to a person	✓ Answered in minutes: store verified, territory checked, line sheet sent, line review booked
Quote the opening order	A separate quoting module your reps operate	Agent invokes processes you configure	✓ Native: your wholesale price list, case packs and minimums, payable link, polite follow-up
Give the buyer PO status and listing assets	Waits for the rep who is traveling	An agent per portal you connect and maintain	✓ Answered on the trade line from the systems you expose; assets attached, terms only to verified contacts
Run replenishment, launches and reorder follow-up	Journey templates your marketing team triggers	AI drafts; sending policies vary	✓ Sequences you approve — refill due, launch to the right stockists — stopping when a person replies
Brief the head of consumer care	Dashboards and reports you open and read	A to-do list for your reps	✓ A did-it-for-you list: overnight consumer contacts, claims filed, the three conversations needing you
Train the new consumer-care hire	Shadowing for weeks on the console	Not the product’s job	✓ Role-play on your own catalog, claim rules and brand voice, productive in days
Keep safety and recall matters with people	Depends on the rep answering	Best effort, disclaimers apply	✓ Your rules: injuries, reactions, recalls and off-list terms go to a person, every time
Call your consumers before they call you	Reminder calls made by staff when there is time; otherwise a text	Build an outbound flow, connect telephony, meter the minutes	✓ Auto-Call: an event, a funnel or a list triggers the call; the AI announces or converses, on your rules — Hi Sarah, this is BrightHome Appliances: your replacement filter shipped today and will arrive Thursday.
The bill	Per seat; grows with every hire in every market	Per seat and/or per usage: credits, actions, conversations	✓ One plan, chosen by outcome — your consumers are never counted or charged

Already running a big CRM suite? Read the story: the old way vs the AI way — keep the CRM, add the AI Front Office → And the chat below will compare us to any product you name, from its published pages.

Comparing something specific? Ask the Zanus AI below — it compares us to any vendor you name, point by point, from their published pages. Our plans are public: see pricing → Then do your own math →

The one question that cuts through every comparison: after you pay, who answers the consumer and the buyer? With Front Office the answer is: the AI does — from your approved product knowledge — and your people take the handshake, the buyer’s terms and every safety report.

Questions, answered

Why don’t you name the other products?

Because the comparison is about the model, not the logo. A console your reps operate plus metered AI is the norm across the market; naming brands adds nothing. If you are evaluating a specific suite, ask the chat — it compares us to any vendor you name, point by point, from their published pages.

Is this comparison fair to the commercial suites?

Every description of other models comes from typical published product pages, read August 2026, and describes what a brand must assemble, license and operate to get the job done — a data model, templates, a retriever built by a project team. Where a vendor differs, the chat will show you.

Do we have to replace our store platform, ERP or CRM?

No. Your store platform keeps the orders, your ERP the stock, your PIM the product data; the Front Office is the system of work in front of them. Native CRM sync, webhooks, a read-only API and an MCP server feed what you authorize.

Try it free on your own brand. 7 days. No credit card.

Give it your website. It learns your company. Then call it, chat with it, e-mail it — and decide. Nothing to install, nothing to cancel.

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