FRONT OFFICE AI FOR INBOUND SALES — THE COMPARISON
A business that wants its leads worked is sold one of two models: a CRM and marketing automation your salespeople operate — the lead still waits for a person — or AI agents you assemble and configure per channel, priced per usage. No logos needed, because the same packaging habits dominate the market. Front Office was built on three different principles — and every answer to a prospect comes from your approved information only.
Try it free 7 days on your own business · no credit card · per company, never per seat
REAL AI - the whole Front Office is AI, not old software with an AI button. Give it your website: it learns your company, works from your approved knowledge and gets better with every answer you approve.
Live on this site right now — the assistant in the corner is the product · Award-winning AI — CES · ISE · TMCnet

One dashboard doing the jobs the others only track.
Across most of the market, every hire raises the software bill — the price follows your headcount, not the work getting done.
Credits, "AI actions", per-conversation fees, usage tiers. On many platforms the AI arrives as a second bill on top of the seats.
Enrich, draft, score, summarize, coach — designed to make YOUR people faster. Newer autonomous agents go further, but are typically configured per channel and priced per usage.
Thirteen business jobs, three delivery models. The difference isn’t whether a capability exists somewhere — it’s what you must assemble, license and operate to get it. Descriptions reflect typical published product models, Aug 2026.
| The job | Traditional CRM model | Agent & copilot platforms | Zanus Front Office |
|---|---|---|---|
| Answer the web lead in minutes, any hour | An auto-reply, then the lead waits in a rep’s queue | An agent you configure per form and channel, priced per conversation | ✓ Built in — a grounded reply in minutes, 24/7, in 40 languages, then the next step |
| Qualify with your questions | Form fields and a score over what reps type in | Scoring models you train and maintain | ✓ Asked in the conversation: budget, timeline, fit, business-email check — every score explained |
| Talk with the website visitor | A chat add-on your team configures and staffs | An agent you set up, typically priced per conversation or credit | ✓ Built in and grounded — chat, real voice or face to face; claim guard on every answer |
| Answer the sales line | Your reps answer, with a phone system and CRM logging | Configure a voice agent, numbers and usage separately | ✓ Built in — your menu, your voices, hang-ups called back, buyers transferred with context |
| Answer the prospect’s email | Templates and tracking for your reps | AI drafts; sending policies vary by setup | ✓ Answered from your knowledge, outbound sequenced, approval rules yours, emails without limit |
| Give the demo | Rep-led, business hours, next week’s calendar | Assembled from agents and workflows you configure | ✓ Native interactive AI demos with live Q&A, minutes after the form, any hour |
| Send the quote | A separate quoting module your reps operate | Agent invokes processes you configure | ✓ From your price list, one-click authorization, payable link, polite chasing |
| Book the discovery call with the right rep | Scheduling links and round-robin rules you maintain | Agent invokes calendar actions you connect | ✓ Booked inside the conversation — territory and deal-size rules, calendars synced, rep briefed |
| Follow up until yes or no | Sequences your reps enroll leads in — and forget | AI drafts the next touch; a person sends it | ✓ Funnels you approve, run by the AI — email, text, AI call — stopped the moment the prospect answers |
| Map the buying committee | Fields your reps fill and maintain | Inferred from calls your team recorded | ✓ Auto-mapped from the AI’s own conversations — and it flags the empty chair |
| Forecast what is really coming | Formulas over stages reps typed on Friday | Strong — often a separate paid product | ✓ Probability with the WHY from what prospects said and did — included |
| Keep fake leads and scrapers out | A spam filter on the form; the rest is your problem | Usage-metered: a bot attack is your invoice | ✓ Screened and capped: webmail and competitor filters, session shields, polite failovers |
| The bill | Per seat; grows with every rep you hire | Per seat and/or per usage: credits, actions, conversations | ✓ One plan, chosen by outcome — your prospects are never counted or charged |
Because the comparison is about the model, not the logo. A CRM your reps operate plus metered AI on top is the norm across the market; naming brands adds nothing. If you are evaluating a specific product, ask the chat — it compares us to any vendor you name, point by point, from their published pages.
Every description of other models comes from typical published product pages, read August 2026, and describes what a business must assemble, license and operate to get a lead answered, qualified, booked and followed up. Where a vendor differs, the chat will show you.
No. Your CRM stays the record; the Front Office is the system of work in front of it. Native CRM sync, webhooks, a read-only API and an MCP server feed what you authorize — contacts, companies, stages and activities written by the AI, not typed after the call.
Give it your website. It learns your company. Then call it, chat with it, e-mail it — and decide. Nothing to install, nothing to cancel.
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Comparisons on this page reflect publicly available product and pricing information, verified Aug 30, 2026. Trademark notice in the footer below.