FRONT OFFICE AI FOR MEDIA — THE COMPARISON
Media companies are sold one of two models: advertising-sales and subscriber software your sellers and your audience desk operate, or AI agents you assemble and configure per channel and per line. No logos needed, because the same packaging habits dominate the market. Front Office was built on three different principles — and every answer to an advertiser or a subscriber comes from your approved information only; anything editorial goes to a person.
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REAL AI - the whole Front Office is AI, not old software with an AI button. Give it your website: it learns your company, works from your approved knowledge and gets better with every answer you approve.
Live on this site right now — the assistant in the corner is the product · Award-winning AI — CES · ISE · TMCnet

One dashboard doing the jobs the others only track.
Across most of the market, every hire raises the software bill — the price follows your headcount, not the work getting done.
Credits, "AI actions", per-conversation fees, usage tiers. On many platforms the AI arrives as a second bill on top of the seats.
Enrich, draft, score, summarize, coach — designed to make YOUR people faster. Newer autonomous agents go further, but are typically configured per channel and priced per usage.
Thirteen media company jobs, three delivery models. The difference isn’t whether a capability exists somewhere — it’s what you must assemble, license and operate to get it. Descriptions reflect typical published product models, Aug 2026.
| The job | Traditional CRM model | Agent & copilot platforms | Zanus Front Office |
|---|---|---|---|
| Answer the sales line and the audience line 24/7 | Your sellers and desk answer, with a CRM, a call center and a phone system | Configure a voice agent, channels and usage separately | ✓ Built in — both lines, your media kit and help pages, 40 languages, 6 AM and 10 PM included |
| Send the media kit | A PDF a seller attaches on Monday | An agent you train and maintain per channel | ✓ Sent in the conversation, or presented as an interactive media kit the advertiser can question |
| Quote the rate | Improvised from memory, or a configure-price-quote module your sellers operate | Agent invokes pricing processes you configure | ✓ Native: from your approved rate card and packages, tracked, one-click acceptance, polite follow-up |
| Work the “advertise with us” form | Routed to a seller’s queue by workflow rules | Enriched and scored, then handed to a seller | ✓ Answered in minutes: market, budget and timing confirmed, media kit sent, sales call booked |
| Take the pause, the delivery miss and the login problem | A call center that closes at 6 PM; voicemail until morning | Support agents and a chatbot configured separately, per channel | ✓ Filed complete, phone and chat, 24/7 — the login walked through from your help pages, the delivery miss routed to circulation |
| Book the guest and the sales call | An email chain; the studio never confirmed | Agent invokes calendar actions you connect | ✓ Booked inside the conversation — right seller, right studio, reminders sent, producer alerted on a cancellation |
| Chase the proposal and renew the flight | Templates your sellers remember to send | AI drafts; sending policies vary | ✓ Sequences you approve — day 1, 3 and 7, renewal opened before the flight ends, stopped when the agency replies |
| Win back the paused subscriber | A churn dashboard someone should read | Scored and handed to a person | ✓ Renewal and win-back sequences with only the offers you approved in writing; a reply hands over to a person |
| Map the agency, the brand and the holding company | Fields your sellers fill and maintain | Inferred from calls your team recorded | ✓ Auto-mapped from the AI’s own conversations; the agency going quiet flagged before commit season |
| Brief the sales manager and the audience lead | Dashboards you open and read | A to-do list for your sellers | ✓ A did-it-for-you list: overnight inquiries, proposals opened, requests filed, the three agencies needing a call |
| Keep tips, corrections and political orders with people | Depends on who picks up the general line | Best effort, disclaimers apply | ✓ Your rules: tips to the newsroom, corrections to the editor, political advertisers to your political sales contact, every time |
| Call your advertisers and subscribers before they call you | Reminder calls made by staff when there is time; otherwise a text | Build an outbound flow, connect telephony, meter the minutes | ✓ Auto-Call: an event, a funnel or a list triggers the call; the AI announces or converses, on your rules — Hi Gary, this is WKLM Radio: your spot schedule for next week is confirmed and the affidavit is in your inbox. |
| The bill | Per seat; grows with every seller and desk hire | Per seat and/or per usage: credits, actions, conversations | ✓ One plan, chosen by outcome — your advertisers and subscribers are never counted or charged |
Because the comparison is about the model, not the logo. Software your sellers and your audience desk operate plus metered AI is the norm across the market; naming brands adds nothing. If you are evaluating a specific product, ask the chat — it compares us to any vendor you name, point by point, from their published pages.
Every description of other models comes from typical published product pages, read August 2026, and describes what a media company must assemble, license and operate to get the job done — a sales suite, a subscription platform, a contact center, agents per channel. Where a vendor differs, the chat will show you.
No. Your traffic and order system, your ad server and your subscription and billing platform stay the record; the Front Office is the system of work in front of them. Calendars and a general CRM sync natively; webhooks, a read-only API and an MCP server feed what you authorize. The AI files the subscriber request — it does not change billing on its own.
Give it your website. It learns your company. Then call it, chat with it, e-mail it — and decide. Nothing to install, nothing to cancel.
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Comparisons on this page reflect publicly available product and pricing information, verified Aug 30, 2026. Trademark notice in the footer below.