FRONT OFFICE AI FOR AGENCIES — THE COMPARISON
Agencies are sold one of two models: relationship software your account team operates between client meetings, or AI agents you assemble and configure per channel — often the same tooling you install for your own clients. No logos needed, because the same packaging habits dominate the market. Front Office was built on three different principles — and every answer to a prospect comes from your approved credentials only; scope, fees and creative judgment stay with your people.
Try it free 7 days on your own business · no credit card · per company, never per seat
REAL AI - the whole Front Office is AI, not old software with an AI button. Give it your website: it learns your company, works from your approved knowledge and gets better with every answer you approve.
Live on this site right now — the assistant in the corner is the product · Award-winning AI — CES · ISE · TMCnet

One dashboard doing the jobs the others only track.
Across most of the market, every hire raises the software bill — the price follows your headcount, not the work getting done.
Credits, "AI actions", per-conversation fees, usage tiers. On many platforms the AI arrives as a second bill on top of the seats.
Enrich, draft, score, summarize, coach — designed to make YOUR people faster. Newer autonomous agents go further, but are typically configured per channel and priced per usage.
Fourteen agency jobs, three delivery models. The difference isn’t whether a capability exists somewhere — it’s what you must assemble, license and operate to get it. Descriptions reflect typical published product models, Aug 2026.
| The job | Traditional CRM model | Agent & copilot platforms | Zanus Front Office |
|---|---|---|---|
| Answer the agency phone while the team is in client work | Whoever is at a desk answers, with a CRM and a phone system | Configure a voice agent, channels and usage separately | ✓ Built in — your services, credentials and where retainers start, 40 languages, launch nights included |
| Answer “who have you worked with in our category?” | A partner digs out the credentials deck and replies tomorrow | An agent you train and maintain per channel | ✓ Grounded in your approved case studies, with the figures you chose; no source, no claim |
| Present the credentials | A deck emailed, or a chemistry meeting in business hours | Assembled from agents and workflows you configure | ✓ Interactive, voice-narrated presentation the prospect can interrupt with questions — any hour, discovery call booked at the end |
| Work the new-business inquiry | Lands in a shared inbox; a partner replies after the client day | Enriched and scored, then handed to a person | ✓ Answered in minutes: qualified on budget range, timing and category, credentials sent, discovery call booked |
| Take the RFP invitation | Sits unread; the RFI facts are typed again from scratch | Document agents you configure; the go/no-go still yours to find | ✓ Acknowledged within the hour: deadline, scope and incumbent extracted, RFI facts drafted from approved credentials, go/no-go on a person’s desk |
| Keep scope, fees and conflicts with your people | Depends on who picks up | Best effort, disclaimers apply | ✓ Your rules: fees outside the rate card, custom scope, creative judgment and category conflicts routed to a partner, every time |
| Send the proposal | Built from scratch in a document tool; sent once | Agent invokes processes you configure | ✓ Native: from your rate card and productized menu, one-click acceptance, custom scopes drafted for a partner’s click |
| Book the discovery call | Scheduling links and a five-email thread | Agent invokes calendar actions you connect | ✓ Booked inside the conversation, right partner for the discipline, no calls over client workshops; calendars synced |
| Follow up the proposal, the past client, the lost pitch | A partner remembering | AI drafts; sending policies vary | ✓ Sequences you approve — after the credentials, after the proposal, six months after the project — stopped when someone replies |
| Handle client requests and change orders | Five channels, tracked in none; status questions interrupt the studio | Support agents configured separately | ✓ Filed complete — changes, assets, invoices, urgent press — routed to the account lead, status sent to the client |
| Brief the owner every morning | Dashboards you open between client meetings | A to-do list for the team | ✓ A did-it-for-you list: overnight inquiries handled, proposals opened, the client going quiet, the three calls needing you |
| Train the new account manager | Shadowing for weeks | Not the product’s job | ✓ Role-play on your own process, rate card and each client’s brand rules — productive in days |
| Call your clients before they call you | Reminder calls made by staff when there is time; otherwise a text | Build an outbound flow, connect telephony, meter the minutes | ✓ Auto-Call: an event, a funnel or a list triggers the call; the AI announces or converses, on your rules — Hi Chloe, this is Northlight Creative: your campaign proofs are ready for approval in the shared workspace — we need a yes by Wednesday to hit the launch date. |
| The bill | Per seat; grows with every hire — and a marketing add-on on top | Per seat and/or per usage: credits, actions, conversations | ✓ One plan, chosen by outcome — your prospects and clients are never counted or charged |
Because the comparison is about the model, not the logo. Software your account team operates plus metered AI is the norm across the market — agencies often install it for their own clients and know the packaging well. Naming brands adds nothing. If you are evaluating a specific product, ask the chat — it compares us to any vendor you name, point by point, from their published pages.
Every description of other models comes from typical published product pages, read August 2026, and describes what an agency must assemble, license and operate to get the job done. Where a vendor differs, the chat will show you.
No. Your project-management, time-tracking and billing tools stay the record of the work; the Front Office is the system of work in front of them. Calendars sync natively; connectors, webhooks and a read-only API feed what you authorize. Agencies that want to operate the Front Office for their clients apply to the reseller / integrator program — each client on its own environment, nothing crossing between clients.
Give it your website. It learns your company. Then call it, chat with it, e-mail it — and decide. Nothing to install, nothing to cancel.
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Comparisons on this page reflect publicly available product and pricing information, verified Aug 30, 2026. Trademark notice in the footer below.