ZANUS AI FOR CONSUMER GOODS — RETAILER OUTREACH

The stockist list that grows itself.

New-SKU launch announcements, seasonal program invitations, reactivation of accounts that stopped ordering, sell sheets to prospective stockists — drafted by the AI from your own records, in trade language, queued for your approval. A trade-marketing team’s output, without the head-count.

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Private tenant or your own server · unlimited users · FDA-labeling-conscious wording

AI marketing module drafting retailer outreach campaigns

Campaigns and sequences drafted from the records — launches, reactivations, seasonal programs — awaiting approval.

What it does

Audiences from your own accounts

Ordered-last-year-not-this-year, carries-SKU-A-not-SKU-B, region-by-region: audiences built from your own customer categories — no exporting lists to a third-party tool.

Trade language, 40 languages

A launch sequence for domestic chains and the same program for export distributors — each written the way that buyer reads, in their language, with your brand’s voice.

Consent, respected automatically

Opt-outs and contact preferences are enforced by the system, not by memory. Every send is on the record.

From the account records to the campaign, without export

The audience, the content and the sending live in the same system as your account records — nothing leaves your tenant to reach a mailing platform. “Invite every account that carried last year’s seasonal line to this year’s program” becomes a drafted, scheduled sequence in minutes.

Audiences from your own account data — private by architecture
Campaigns and sequences drafted for review
Lapsed accounts surfaced and re-invited by criteria

AI marketing automation drafting retailer outreach

Approval first, always

Every outbound trade communication lands in the approval queue unless you designate the category as auto-send. Claims in outreach copy follow the same guard as everywhere else: no source in your library, no claim in the email.

Approval workflow per communication type
Full history of what was sent to which account
Results tracked: replies, reorders, new stockists

Consumer-goods software is bought in pieces — a seat-priced trade-promotion tool, a quality module, a service platform — while the distributor line rings out and spec-sheet requests age in a shared inbox. Zanus AI: the retailer-facing front office AND the spec-and-scorecard back office, unlimited users, flat price — in your private tenant or on hardware you own.

Questions, answered

Can it write consumer-facing marketing too?

Yes — same module, same guard: consumer campaigns draw only on approved claims and spec language, and your marketing lead approves before anything ships.

Can it chase lapsed accounts automatically?

It surfaces them by your criteria and drafts the reactivation sequence; whether sends are automatic or approval-gated is your call, per category.

The stockist list that grows itself.

What it does

From the account records to the campaign, without export

Approval first, always

Questions, answered

See it working on YOUR brand — the demo IS the product.